Pardot Pricing
Are you ready to join the thousands of organizations powering their growth with Pardot? The information below will help you choose the right plan for your business.
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B2B Marketing Automation
Grow faster with the marketing automation edition that fits your business.
Growth
Fuel growth with smarter marketing automation
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts billed annually
Watch Demo
Dive deeper with marketing automation and analytics
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts billed annually
Watch Demo
Advanced
Power innovation with advanced marketing automation, artificial intelligence, and analytics
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts billed annually
Watch Demo
Supercharge your marketing automation suite
B2B Marketing Analytics
Easily measure and report on marketing's impact on the business with B2B Marketing Analytics.
Included in Plus and Advanced
Included in Plus and Advanced
Included in Plus and Advanced
Included in Plus and Advanced
Included in Plus and Advanced
Included in Plus and Advanced
Learn More
Salesforce Engage
Empower Sales to connect early, often and effectively with Salesforce Engage for Pardot.
Ready to see what Pardot can do for you?
Learn more about how Pardot powers your business.
Compare editions and features
Growth
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts
Plus
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts
Advanced
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts
Email Marketing
Forms
50
Landing Pages
50
Integrated Marketing Calendar
Multivariate Landing Page Testing
$
Tracked Social Posts
Email Rendering & Preview Analysis
$
Email A/B Testing
Advanced Dynamic Content
$
Automation Rules
50
100
150
Variable Tags
Engagement Programs
Lead Nurturing
In-depth Prospect Tracking
Lead Deduplication
Lead Scoring & Grading
Engagement History Embedded Dashboards
5
10
20
Multiple scoring categories
Social Profiling & Lookups
$
Advanced Email Analytics
$
ROI Reporting
Competitor Monitoring
10
25
100
SEO Keyword Monitoring
100
250
1000
Multi-touch attribution models
Einstein Lead Scoring
Einstein Behavior Scoring
Einstein Campaign Insights
API Access — Calls per day
25K
100K
Custom Fields
Custom Object Integration
$
File Hosting
100 MB
500 MB
10 GB
User Forum
On-demand Training Videos
Live, Weekly Training
User Management
Custom user roles and permissions
$
Success Specialist Team
bit.ly Pro Connector
EventBrite Integration
Google AdWords Integration
$
Native CRM Integration
Olark Chat Integration
Webinar Integration
SSL Vanity Domains / Tracker Domains
3
10
20
Fully customizable URLs
Dedicated IP Address
$
B2B Marketing Analytics
Salesforce Engage
$
$
$
Business Units
2 included
Additional Business Units
$2,000/unit/month