Pardot Pricing

Are you ready to join the thousands of organizations powering their growth with Pardot? The information below will help you choose the right plan for your business.

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B2B Marketing Automation

Grow faster with the marketing automation edition that fits your business.

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Explore Solution Features

Compare editions and features
+ EXPAND ALL - COLLAPSE ALL
ALL FEATURES
SOME FEATURES
NOT INCLUDED
$
ADDITIONAL COST
+ EXPAND ALL - COLLAPSE ALL
Growth
$1,250 £1,000 €1,250 12,500kr $1,750 ¥150,000
/month/up to 10,000 contacts
Plus
$2,500 £2,000 €2,500 30,000kr $3,500 ¥300,000
/month/up to 10,000 contacts
Advanced
$4,000 £3,200 €4,000 40,000kr $5,600 ¥480,000
/month/up to 10,000 contacts
Premium
$15,000 £3,200 €4,000 40,000kr $5,600 ¥480,000
/month/up to 75,000 contacts
Unlimited Email Marketing
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Forms
50
INCLUDED
INCLUDED
INCLUDED
Landing Pages
50
INCLUDED
INCLUDED
INCLUDED
Integrated Marketing Calendar
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Multivariate Landing Page Testing
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Tracked Social Posts
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Email A/B Testing
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Advanced Dynamic Content
$ ADDITIONAL COST
INCLUDED
INCLUDED
INCLUDED
Automation Rules
50
100
150
150
Merge Fields
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Engagement Programs
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Lead Nurturing
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Prospect Tracking
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Lead Deduplication
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Lead Scoring & Grading
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Multiple scoring categories
 
INCLUDED
INCLUDED
INCLUDED
ROI Reporting
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Competitor Monitoring
10
25
100
100
SEO Keyword Monitoring
100
250
1000
1000
Advanced Email Analytics, Email Rendering, and Preview Analysis
$ ADDITIONAL COST
INCLUDED
INCLUDED
INCLUDED
Multi-touch attribution models
 
INCLUDED
INCLUDED
INCLUDED
Engagement History Dashboards
5
10
20
20
Pardot Einstein
 
 
INCLUDED
INCLUDED
Predictive Lead Scoring
 
 
INCLUDED
INCLUDED
Behavior Scoring
 
 
INCLUDED
INCLUDED
Campaign Insights
 
 
INCLUDED
INCLUDED
Einstein Attribution
 
 
INCLUDED
INCLUDED
Custom Fields
INCLUDED
INCLUDED
INCLUDED
INCLUDED
File Hosting
100 MB
500 MB
10 GB
10 GB
API Access — Calls per day
 
25K
100K
100K
Custom Object Integration
 
$ ADDITIONAL COST
INCLUDED
INCLUDED
User Forum
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Live Best Practice Calls and Office Hours
INCLUDED
INCLUDED
INCLUDED
INCLUDED
User Management
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Custom user roles and permissions
 
$ ADDITIONAL COST
INCLUDED
INCLUDED
bit.ly Pro Connector
INCLUDED
INCLUDED
INCLUDED
INCLUDED
EventBrite Integration
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Google AdWords Integration
$ ADDITIONAL COST
INCLUDED
INCLUDED
INCLUDED
Native CRM Integration
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Olark Chat Integration
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Webinar Integration
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Pardot Setup Assistant
INCLUDED
INCLUDED
INCLUDED
INCLUDED
SSL Vanity Domains / Tracker Domains
3
10
20
20
Fully customizable URLs
INCLUDED
INCLUDED
INCLUDED
INCLUDED
Dedicated IP Address
 
$ ADDITIONAL COST
INCLUDED
INCLUDED
B2B Marketing Analytics
 
INCLUDED
INCLUDED
INCLUDED
B2B Marketing Analytics Plus
 
$ ADDITIONAL COST
$ ADDITIONAL COST
INCLUDED
Business Units
 
 
2 included
5 included
Additional Business Units
 
 
$2,000/unit/month
$2,000/unit/month
Developer Sandbox for Pardot
 
 
2 included
5 included
Premier Plus
$ ADDITIONAL COST
$ ADDITIONAL COST
$ ADDITIONAL COST
INCLUDED
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