Pardot Pricing
Are you ready to join the thousands of organizations powering their growth with Pardot? The information below will help you choose the right plan for your business.
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B2B Marketing Automation
Grow faster with the marketing automation edition that fits your business.
Growth
Fuel growth with smarter marketing automation
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts billed annually
Watch Demo
Plus
Dive deeper with marketing automation and analytics
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts billed annually
Watch Demo
Power innovation with artificial intelligence and analytics
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts billed annually
Watch Demo
Premium
Enterprise ready features with predictive analytics and support
$15,000
£12,000
€15,000
150,000kr
$21,000
¥1,800,000
/month/up to 75,000 contacts billed annually
Watch Demo
Supercharge your marketing automation suite
Salesforce Engage
Empower Sales to connect early, often and effectively with Salesforce Engage for Pardot.
B2B Marketing Analytics Plus
Uncover new marketing insights, attribute impact, and get AI-driven recommendations.
Ready to see what Pardot can do for you?
Learn more about how Pardot powers your business.
Compare editions and features
Growth
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts
Plus
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts
Advanced
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts
Premium
$15,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 75,000 contacts
Unlimited Email Marketing
Forms
50
Landing Pages
50
Integrated Marketing Calendar
Multivariate Landing Page Testing
Tracked Social Posts
Email A/B Testing
Advanced Dynamic Content
$
Automation Rules
50
100
150
150
Merge Fields
Engagement Programs
Lead Nurturing
Prospect Tracking
Lead Deduplication
Lead Scoring & Grading
Multiple scoring categories
Social Profiling & Lookups
$
ROI Reporting
Competitor Monitoring
10
25
100
100
SEO Keyword Monitoring
100
250
1000
1000
Advanced Email Analytics, Email Rendering, and Preview Analysis
$
Multi-touch attribution models
Engagement History Dashboards
5
10
20
20
Pardot Einstein
Predictive Lead Scoring
Behavior Scoring
Campaign Insights
Einstein Attribution
Custom Fields
File Hosting
100 MB
500 MB
10 GB
10 GB
API Access — Calls per day
25K
100K
100K
Custom Object Integration
$
User Forum
Live Best Practice Calls and Office Hours
User Management
Custom user roles and permissions
$
bit.ly Pro Connector
EventBrite Integration
Google AdWords Integration
$
Native CRM Integration
Olark Chat Integration
Webinar Integration
Pardot Setup Assistant
SSL Vanity Domains / Tracker Domains
3
10
20
20
Fully customizable URLs
Dedicated IP Address
$
B2B Marketing Analytics
B2B Marketing Analytics Plus
$
$
Business Units
2 included
5 included
Additional Business Units
$2,000/unit/month
$2,000/unit/month
Developer Sandbox for Pardot
2 included
5 included
Premier Plus
$
$
$
