Pardot Pricing

Are you ready to join the thousands of organizations powering their growth with Pardot? The information below will help you choose the right plan for your business.

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B2B Marketing Automation

Grow faster with the marketing automation edition that fits your business.

Standard
Standard marketing automation
$1,000
£800
€1,000
10,000kr
$1,400
¥120,000
/month/up to 10,000 contacts billed annually Watch Demo
Advanced marketing automation
$2,000
£1,600
€2,000
20,000kr
$2,800
¥240,000
/month/up to 10,000 contacts billed annually Watch Demo
Ultimate
Customizable marketing automation
$3,000
£2,400
€3,000
30,000kr
$4,200
¥360,000
/month/up to 10,000 contacts billed annually Watch Demo
Supercharge your marketing automation suite

B2B Marketing analytics
Easily measure and report on marketing's impact on the business with B2B Marketing Analytics.
$300
£240
€300
3,000kr
$420
¥36,000
/month/per 5 users billed annually Learn More
Salesforce Engage
Empower Sales to connect early, often and effectively with Salesforce Engage for Pardot.
$50
£40
€50
500kr
$70
¥6,000
/month/per user billed annually Learn More

Ready to see what Pardot can do for you?

Contact Sales

Learn more about how Pardot powers your business.

Explore Solution Features

Compare additions and features
+ EXPAND ALL - COLLAPSE ALL
ALL FEATURES
SOME FEATURES
NOT INCLUDED
$
ADDITIONAL COST
Standard
$1,000
/month/up to 10,000 contacts
Pro
$2,000
/month/up to 10,000 contacts
Ultimate
$3,000
/month/up to 10,000 contacts
Email Marketing
Forms
50
Landing Pages
50
Fully Customizable URLs
Integrated Marketing Calendar
 
Dedicated IP Address
 
$
Multivariate Landing Page Testing
$
Tracked Social Posts
Email Rendering & Preview Analysis
$
Advanced Dynamic Content
$
Automation Rules
50
100
150
Variable Tags
Engagement Programs
Lead Nurturing
In-depth Prospect Tracking
Lead Deduplication
Lead Scoring & Grading
Multiple scoring categories
 
Social Profiling & Lookups
$
Advanced Email Analytics
$
ROI Reporting
Competitor Monitoring
10
25
100
SEO Keyword Monitoring
100
250
1000
API Access — Calls per day
 
25K
100K
Custom Fields
Custom Object Integration
 
$
File Hosting
100 MB
500 MB
10 GB
User Forum
On-demand Training Videos
Live, Weekly Training
User Management
Custom user roles and permissions
 
$
Success Specialist Team
bit.ly Pro Connector
EventBrite Integration
Google AdWords Integration
$
Native CRM Integration
Olark Chat Integration
Webinar Integration
B2B Marketing Analytics
 
$
$
Salesforce Engage
$
$
$
Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!