Pardot Pricing
Are you ready to join the thousands of organizations powering their growth with Pardot? The information below will help you choose the right plan for your business.
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B2B Marketing Automation
Grow faster with the marketing automation edition that fits your business.
Supercharge your marketing automation suite
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Learn more about how Pardot powers your business.
Compare editions and features
Growth
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts
Plus
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts
Advanced
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts
Premium
$15,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 75,000 contacts
Unlimited Email Marketing
Forms
50
Landing Pages
50
Integrated Marketing Calendar
Multivariate Landing Page Testing
Tracked Social Posts
Email A/B Testing
Advanced Dynamic Content
$
Automation Rules
50
100
150
150
Merge Fields
Engagement Programs
Lead Nurturing
Prospect Tracking
Lead Deduplication
Lead Scoring & Grading
Multiple scoring categories
ROI Reporting
Competitor Monitoring
10
25
100
100
SEO Keyword Monitoring
100
250
1000
1000
Advanced Email Analytics, Email Rendering, and Preview Analysis
$
Multi-touch attribution models
Engagement History Dashboards
5
10
20
20
Pardot Einstein
Predictive Lead Scoring
Behavior Scoring
Campaign Insights
Einstein Attribution
Custom Fields
File Hosting
100 MB
500 MB
10 GB
10 GB
API Access — Calls per day
25K
100K
100K
Custom Object Integration
$
User Forum
Live Best Practice Calls and Office Hours
User Management
Custom user roles and permissions
$
bit.ly Pro Connector
EventBrite Integration
Google AdWords Integration
$
Native CRM Integration
Olark Chat Integration
Webinar Integration
Pardot Setup Assistant
SSL Vanity Domains / Tracker Domains
3
10
20
20
Fully customizable URLs
Dedicated IP Address
$
B2B Marketing Analytics
B2B Marketing Analytics Plus
$
$
Business Units
2 included
5 included
Additional Business Units
$2,000/unit/month
$2,000/unit/month
Developer Sandbox for Pardot
$
2 included
5 included
Premier Plus
$
$
$
