A Look Back at Elevate 2012

Last week marked Pardot’s single favorite event of 2012: Elevate.

One week out of the year, we have the invaluable opportunity to meet many of our wonderful clients as hundreds of Pardot users flood into Atlanta for our annual Pardot user conference. We get to put faces to the names with which we interact year round, hear Pardot success stories and address Pardot concerns, and most importantly, kick back and have fun with the people who make us love our jobs.

But aside from meeting all of our amazing clients, the thing we love most about Elevate week is the atmosphere of contagious, near-tangible excitement that results from sharing our passion for our product and hearing how our clients are using and benefiting from it. And from what we’ve heard, you feel the same way. So here’s a few tips for keeping this energy going as you return to your normal work flow.

Keep Talking to One Another

One thing that many Elevate attendees expressed throughout the conference was the benefit of hearing how other clients were using Pardot. This form of interaction doesn’t have to end with our user conference! Here are a few ways to keep up communication with other Pardot users:

  • Utilize our Idea Exchange. Contribute your ideas for product improvements, read through the ideas of others, and vote up your favorites.
  • Join our Pardot User Group on LinkedIn. Post questions and ideas for fellow users.
  • Find out about user groups in your area. Pardot holds small, quarterly user groups in ten major U.S. cities, in addition to Toronto, London, and Stockholm.
  • Connect with other users on social media. One of our outstanding clients put together a list of active Tweeters at Elevate 2012 — this is a great place to start!

Implement Your Ideas

So you came back from Elevate 2012 with your brain buzzing with new marketing ideas, only to find yourself slightly overwhelmed and blanking on where to start. Don’t let all of that inspiration go to waste! Here are a few ways to refresh your memory and re-spark some ideas:

  • Revisit some inspirational moments. Our friends at Brainrider put together this list of curated conference tweets, helping you to relive some of the funny, helpful, and quoteworthy moments of Elevate 2012. Also, be sure to check out Intelligent Demand’s “Key Takeaways from Elevate 2012.”
  • Keep an eye on our blog. We’re working hard to make the full recording of each Elevate presentation available on our blog as soon as possible. In the meantime, you can access the slide decks from most presentations on our Slideshare profile.
  • Let us know how we can help. We invest a lot of time in producing content and we want it to be valuable, so if you’d like to hear more about a particular topic that was touched on at Elevate, or have an idea for a helpful chart or checklist, let us know!

Help Us Improve Our Conference

This year, we added an extra day of training as a result of last year’s Elevate feedback, where attendees expressed a desire for more hands-on training. If you attended Elevate 2012, you’ve received an email with a short survey about your experience and satisfaction. Please take a few minutes to fill it out and help us make next year’s conference our best conference yet.

Thanks again to everyone who came out for Elevate 2012, and a huge thank you to all of our speakers and sponsors!