The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…

Pardot Summer ’18 Release: New Feature Round-up

With our Summer ’18 release, we’re ready to help marketers make more informed decisions, strengthen their account-based marketing strategies, and offer more personalized experiences to their customers based on a deeper understanding of their data. We know that today’s buyers are more connected than ever before. In order to engage with buyers at the right…

Shortcuts to Pardot Success

Sometimes you want to take your time and enjoy the scenery. At other times, you still want the same great experience but don’t have as much time to wander through the trails. It can be the same with the Pardot Success Path. No matter which direction you choose, our goal is the same: to accelerate…

Hit the Trails with the Pardot Success Path

Here at Salesforce we pride ourselves on Customer Success. In fact, we have an entire Cloud dedicated to the success of our clients. Last month, Cloud Services introduced Blaze: your guide, companion, and visionary leader with fierce instincts for success. She can’t wait to help you on your journey! At Pardot we are big fans…

10 Content Marketing Mistakes (And Likely Reactions) [GIFs]

Content marketing has been a major focus in the industry for the last few years and takes center stage this week as Content Marketing World kicks off in Ohio. Despite its rapid growth in popularity and the countless strategic resources available, content marketing is an area that many companies continue to struggle with. From messages…

Outlook 2007 Add-in

Concept Pardot’s Microsoft Outlook 2007 add-in allows you to send tracked emails to prospects directly from within your default email interface. Simply click the Send with PD button and any links in your email will automatically be tracked behind the scenes. This will provide valuable insight into any prospect activity that occurs as a result…

Stanley Black & Decker Increases Market Share with Pardot

With Pardot, Stanley Black & Decker has been able to empower their sales reps with personalized marketing content and complete insight into their prospects’ activities — within their CRM or on their mobile devices. The company was able to shorten the length of their sales cycle by 30% within their first year with Pardot, and another 25% in their second.

How ReviseOnline Uses Pardot to Grow Customer Relationships

ReviseOnline is a new education start-up based in Perth, Australia. They offer comprehensive online studying tools for tests and exams at the senior secondary level (years 11 and 12) in a variety of curricula, including the Victorian Certificate of Education and the Western Australian Certificate of Education. “Revise online” literally means “study online” — which…

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