Trailhead: The fun way to learn Pardot

Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource. You may be wondering how you can use Trailhead to chart your own learning journey through Pardot. Lucky enough,…

Pardot Campaigns vs. Salesforce Campaigns

Marketers are well aware of the many definitions of the word “campaign.” We build campaigns to promote products or services, but we also use them to track first-touch in Pardot and relate them to our sales funnels in Salesforce. So which campaign does what? In general, all marketing campaigns, whether Salesforce, Pardot or another tool,…

The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help

At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals across the internet. But moving away from third-party cookies also poses a challenge. Their primary usefulness is grounded in providing rich insights into user journeys…

Powered-up Pardot Admin: a new breed of Salesforce Marketing Specialist

The increasing influence that Digital Marketers have across organizations is no freak occurrence. The rise is even more stark in B2B Marketing, where trends such as Account-based Marketing, Social Selling, and Analytics are demanding more from B2B Marketers. When it comes to Pardot Specialists, we’re kept hot on our toes with marketing KPIs, campaign optimization,…

Introducing the New and Improved Pardot UI

Pardot is committed to ensuring that every user has a great experience using Pardot. That’s why we have a team of usability experts dedicated to finding ways to continually improve the experience for our users. Today I’m excited to announce a few enhancements this team has made that improve user experience and efficiency. First, we’ve…

8 Places to Find Pardot at #DF15 [Map]

We’re officially two weeks out from Dreamforce, which means it’s time to start nailing down your session schedule and thinking about all of the stops you want to make each day between hopping out of bed in the morning and falling back into it at night. Whatever you decide, we hope that you’ll stop by…

Mapping NetSuite and Pardot Custom Fields

Overview If you have created custom fields in NetSuite that you would like to see in Pardot, the next step is to map the custom fields. This will enable Pardot custom fields to sync back and forth. Mapping Prospect Custom Fields Default fields will map automatically; you can edit them later if needed. In Pardot, hover…

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