5 Must-Attend Pardot Sessions at #DF15

With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!) To…

Pardot Is Now On Trailhead

It’s official: Pardot is now on Trailhead! We’re so excited that Trailhead users can now hop on to learn all about Pardot: from the basics for getting started to turning up the volume on your lead generation strategy, we’ve got all the tips and steps you need to get the most out of your brand-new…

GoodData to Showcase Integration at Elevate 2011

This post was contributed by Pardot partner GoodData, a Gold Sponsor at the upcoming Elevate User Conference. Last year at Elevate 2010, Pardot and GoodData announced they were joining forces to give Pardot users even more powerful reporting tools. Together, Pardot and GoodData have spent the last year creating an advanced reporting connector that gives…

The December New Feature Roundup: Adwords, Wildcard Page Actions, & More

It may be the end of the year, but improving our product never slows down. In fact, we have three new releases ready for you: an update to our Paid Search report, the option for Salesforce users to log in to Pardot using their Salesforce credentials, and wildcard page actions. Consider these a small token…

Connectors

Concept Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface. Instructions Navigate to Administration > Connectors. Click on the + Add…

How to Create Unique Customer Experiences with Pardot Forms

Getting to know your website audience is an amazing luxury. By understanding the demographics of the prospects and customers viewing your website, B2B marketers can create hyper-personalised digital experiences that increase conversion rates and drive new business. But oftentimes, when prospects engage with your website, it’s not their first time interacting with your brand. The…

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