Power Up Salesforce Pardot with These AppExchange Apps

This piece was originally published by AppExchange on Medium. Our community knows that AppExchange is all about doing more with Salesforce. Whether you’re looking for a solution with no code, low code, or lots of code, AppExchange is the most trusted enterprise cloud marketplace to accelerate your digital transformation journey. And one of the most…

3 Tips from the Pardot Health Review

Whether it’s cars, homes, computers, or eyebrows, eventually everything needs a maintenance check, and Pardot is no exception. Perhaps you’re new to an organization with an existing Pardot account or maybe you’ve been working in the same Pardot account for years and feel it would be a good time for a Spring cleaning. No matter…

Pardot Connected Campaigns: Why You Should Start Using Them Today

As an Engagement Manager at Invado Solutions I work with a team of Pardot Consultants that specialize in working with marketing leaders who are looking to drive demand and maximize their investment in Pardot and Salesforce. Reporting is is top of mind for all our clients, and as soon as I saw the new Connected…

The Pardot Annual User Conference: Elevate 2012 [INFOGRAPHIC]

Join Pardot for 3 days of training, meeting and idea sharing at Pardot’s Annual User Conference in Atlanta, GA from Tuesday, October 23, 2012 to Thursday, October 25, 2012 at the W – Midtown Atlanta. This annual conference is a great way to get up-to-date on all things marketing automation.

Pardot Spring ‘21 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The Spring ’21 release enables you to set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We’ve also improved clone actions too, so you can easily copy email content or…

How do Pardot default fields map to salesforce.com fields?

Concept The following field mappings for individual records (prospects and leads/contacts) and accounts are set up automatically when you verify your salesforce.com connector.  By default, salesforce.com will be the master for all of these fields except for the proprietary Pardot fields (score, grade, Pardot campaign, etc.), referrer fields, and Google Analytics fields created when you…

The Complete Guide to Dreamforce ’18 for Marketers in Financial Services

We’re excited to bring you the Complete Guide to Dreamforce ’18 for Marketers in Financial Services! With over 5,000 financial services professionals registered for Dreamforce 2018, Pardot has an incredible week planned for marketers in the FinServ space. Attendees will be inspired by the Pardot Product Keynote, hear from Trailblazers in financial services, learn how…

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