How I Blazed My Trail and Became a Pardot Pro

I began working for my company, Weichert Workforce Mobility, in January 2018. About two months into my new role, Pardot was introduced to our company. Although my company had been a Salesforce customer for over 10 years, they waited to implement the magic of Pardot’s platform until they hired the right talent. In March 2018,…

A Perfect Week with Pardot at Connections ’19

We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring Trailblazer Fireside Chats and Genius Bar Appointments, Circles of Success, the Customer Engagement Lodge, the Campground Demo Stations, and the Pardot Rooftop…

Opportunities in Pardot

Concept Opportunities allow a company to determine the revenue or pending revenue from sales of a product. In Pardot, there are three ways opportunities (listed below) can be synced with a prospect in the system. Pardot uses won opportunities to determine Return on Investment (ROI) for the campaign the prospect is associated with. There are…

Email changes in salesforce.com now sync down to Pardot

Concept Now when you change an email address for a contact or lead in salesforce.com, it will be changed for the corresponding prospect in Pardot the next time the record syncs. This is very useful if your sales team updates email addresses manually or via a data append service like Jigsaw or OneSource, or if…

Pardot January ‘20 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules. These features are…

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

Introducing New Integration Guides for Pardot and Salesforce Administrators

Last week on the blog, we threw down the gauntlet and asked you to set some Pardot New Year’s Resolutions. We hope you rose to the occasion and set aside some time to review your technical setup, learn a new skill, and take advantage of Pardot’s success resources. We have one more challenge for you…

6 Quick Tips from Pardot Geniuses

It’s no surprise that marketing automation is one of my favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Here at Salesforce, we know quite a few Pardot Geniuses that have years of marketing automation experience and love to…

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