Achieve Your Dreamforce Goals: Sessions Designed for Customer Success

Dreamforce is a crazy, fast-paced week chock full of valuable content, case studies, and inspiration (and some pretty incredible parties *cough* …I mean networking opportunities). Whether it’s your first time attending or you’re a Dreamforce veteran, you’ll want a plan to ensure you make the most of your week. As a Pardot customer, where do…

Pardot Campaigns vs. Pardot Lists

Pardot campaigns and lists function differently in Pardot. Pardot lists send out marketing campaigns while Pardot campaigns track the first marketing campaign a prospect touches. Pardot Campaigns Pardot campaigns are thematic touchpoints (similar to “source” in other systems). Pardot campaigns are used to track a prospect’s first touch. A prospect’s Pardot campaign is set when…

Advanced salesforce.com Syncing Options

Concept Does your salesforce.com instance use person accounts? Do you ignore lead records in salesforce.com? Then you may want to enable one of these salesforce.com connector features. Please review the options below and contact Pardot Services for feature enablement. Syncing with salesforce.com Person Accounts There are two options to consider when syncing your Pardot account…

How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient…

Everything You Need to Know about Pardot at Dreamforce 2015

It’s hard to believe that another Dreamforce is right around the corner — and this one promises to be better than ever. This year, we’re buckling down to bring you some of our best B2B content, can’t-miss parties, and awesome giveaways. Take a look at our summer camp post from last week to learn how…

How email changes in salesforce.com sync down to Pardot

Concept Now when you change an email address for a contact or lead in salesforce.com, it can be changed for the corresponding prospect in Pardot the next time the record syncs. This is very useful if your sales team updates email addresses manually or via a data append service like Jigsaw or OneSource, or if…

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