In order to prevent inflated scores due to cumulative scoring rules, we’ve introduced a new scoring option. Now, you have the ability to select cumulative scoring on Email Opens (this adjusts the prospect’s score every time an email is opened), or you can choose to score only on the initial open. By selecting this option, the prospect’s score will only adjust on the first email open.
To change this setting, go into your Scoring Rules under the Admin tab and click the checkbox that reads, “Adjust score on the very first email open only.” You can see this in the screenshot below.
Note: Existing Pardot clients will have cumulative scoring ON by default. New Pardot clients will have cumulative scoring OFF (only the first email open will result in a score change) by default.
Questions? See our updated Knowledge Base article here.