Person Account Integration

Pardot now integrates with “Person Accounts.” A Person Account is a combination of’s traditional contact and account objects. This model is typically used by B2C companies whose prospects make considered purchases (e.g. finance, real estate, healthcare, solar, etc.). Since an individual would not be attached to a company (e.g. an account) in this case, let’s you create them as unattached individuals but still take advantage of normal account functionality (e.g. attaching opportunities).

If you are using Person Accounts and would like to enable syncing with them for Pardot, please contact support or your client advocate.

Selecting Record Types

Sample Person Account

Person Account Details