Pardot now integrates with salesforce.com “Person Accounts.” A Person Account is a combination of salesforce.com’s traditional contact and account objects. This model is typically used by B2C companies whose prospects make considered purchases (e.g. finance, real estate, healthcare, solar, etc.). Since an individual would not be attached to a company (e.g. an account) in this case, salesforce.com let’s you create them as unattached individuals but still take advantage of normal account functionality (e.g. attaching opportunities).
If you are using salesforce.com Person Accounts and would like to enable syncing with them for Pardot, please contact support or your client advocate.
Sample Person Account