Achieving sincerity at scale on behalf of your sales team is one of the best features of using Pardot for your marketing automation. Personalizing emails to be sent from your sales reps as part of nurturing and email campaigns drives a huge boost in open and click engagement, resulting in more qualified leads and shorter sales cycles.
Today, Pardot is pleased to announce the ability to now personalize nurture and list emails on behalf of the account owner. This builds on the current functionality of being able to send from the lead or contact owner.
If the recipient is not associated with an account or the account has no owner, Pardot will automatically fall back to the lead or contact owner. If the recipient has no lead or contact owner, the default value specified in the email or email template will be used. All user-related variable tags, e.g. %%user_first_name%%, will be substituted with the appropriate data based on the user selected.