New LinkedIn Posting to Company Pages

If you’re managing your company’s social media efforts on top of everything else on your plate, we know how essential a social posting tool is to your productivity. With Pardot social posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts, then gather insight on link clicks, replies, comments, retweets, and likes. And now, you can post to LinkedIn company pages, too.

linkedinsocialconnector-01

The LinkedIn social posting connector allows you to post social messages to as many individual or company accounts as you wish. Pardot will also capture likes and comments on any posts made to company pages.

linkedin_stats

If you’re an existing customer, you will need to re-verify your LinkedIn connector in order to begin using this new feature. During this process, you’ll be redirected to an authorization page on LinkedIn’s site where you can authorize Pardot access. New customers need not worry — you’ll just add the connector and see available permissions from there!

Screen Shot 2014-08-25 at 11.56.15 AM

Social posting connectors allow you to post messages to social networks, including LinkedIn. See our full Social posting connectors article for more information on each.

Ready to try it out? Start scheduling LinkedIn posts from the Marketing > Social menu. To see more information about setting up the LinkedIn social posting connector, take a look at our updated Knowledge base article or contact your client advocate for more details.

Read Next

Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make

10 thoughts on “New LinkedIn Posting to Company Pages

  • I’m so excited about this feature. It’s something that I voted on via the Ideas area and I can’t wait to use it. Thanks Pardot for adding this feature and listening to your customers!! Keep up the good work. 🙂

  • Adam,

    This is the best news I’ve had all month!! Because LinkedIn Company Pages are one of the most critical platforms for B2B marketers to post engaging, shareable content to the professional community, having the ability to do that now from Pardot is HUGE!!! Tell the product development team that the next round is on me (but charge it to Casey…) !

    Now we just need to be able to post to LinkedIn Groups, and life will be perfect!

    • Hi Jill,

      You should be seeing this feature within the next few days! Keep in mind that you will need to re-verify your LinkedIn connector, as explained in this post, in order to begin posting to company pages. Enjoy!

  • Thanks Adam and Pardot team – this is great! Is the ability to also post social posts to our company’s Google+ page in the works? That’s the last big one for us. Thanks for your consideration.

Comments are closed.

Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!
Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.