New Campaign Performance Report

Want a deeper look at your campaign performance? We’re excited to announce the release of our Campaign Performance report, which gives a high-level overview of a campaign’s overall health in comparison to other campaigns. The report is displayed in a graphical, highly configurable interface, and you can adjust the graph’s view by campaign status (current, archived, or all campaigns) and by date range.

You can view the new report by navigating to “Campaigns” under the “Reports” menu. The Campaign Performance report will appear at the top of the page, and you can configure the report across all four axes: X, Y, size, and color. Mousing over a campaign bubble on the report will show that campaign’s name as well as the statistics related to the axes set on the sidebar.

campaign performance

Take a look at the video below for a quick walkthrough of this new feature:

Want some help putting together your first campaign report templates? Take a look at our Knowledge Base article for some sample reports that can help you get started, as well as some additional helpful information.

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3 thoughts on “New Campaign Performance Report

  • This is pretty cool report and nice to see how my campaigns as a whole are performing. It would be nice to have campaigns tied directly into my campaigns within SFDC. I need to go back in and clean up our Campaigns currently in Pardot but I see the benefit of the report moving forward. Thanks.

  • Thanks Adam! This is a fantastic report. To help simplify root cause analysis of the outlier (highest and lowest performing) campaigns, would it be possible to make the chart drill-through to the individual campaigns, or if not, be able to sort each of the columns (i.e. # of opportunities created, etc.) in the table below the chart?

    Thanks for your help,
    Patrick

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