Introducing the New Salesforce Connector

Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that will be released to all customers over the next couple of weeks. With the new connector, there will be no impact on your Salesforce API limits when prospect records sync between Pardot and Salesforce.

So, what does this mean for you? If you’re an existing Pardot customer, you’ll need to update your Salesforce connector to opt into these changes. There are several areas where you can make this update: by clicking on the banner message at the top of the Connectors page, or by clicking on the action cog icon on the Connectors table and selecting “Update.”

New Pardot customers will need to set up the Salesforce connector by clicking “Add Connector” from the Connectors page. This will allow you to use your Salesforce credentials to log in and give Pardot permission to access your account. You can then customize your connector settings as you would normally, and save your new connector. You can see what this process looks like below (click here to expand the video):


Get more information on setting up the new Salesforce connector in our Knowledge Base article here.


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12 thoughts on “Introducing the New Salesforce Connector

  • Adam,
    This looks to be a great improvement to the SFDC connector! Thank you to your team for continuous improvement to your product. As an Admin for both SFDC and Pardot it makes life much easier when I don’t have to look at API implications when Pardot Syncs.

    Best regards,
    Brian Boggs

  • Good to know there’s an update coming soon.
    Just wanted to know, will there be an option to sync pardot fields to Salesforce lookup fields in future.

  • Thanks for updating! As John said, are there any functional enhancements besaids the API limit being lifted?

    Is SFDC planning to do some more updates to Pardot now. We could really use some attention on getting this fulling integrated and keeping up with the other platforms out there. Especially in the connection to other social platforms (like Google+ with its SEO benefits). Maybe integrat journey builder from Exacttarget for ease of use.

  • Ok this is great, but what does this update mean to me as the user? what new features are available?

  • Thanks for the positive feedback! The Knowledge Base article linked at the end of the blog post has a little bit more detail. There is also an authentication method change (to OAuth). Outside of that and the API whitelisting for record syncing, there are no other changes.
    However, we are looking very deeply into our clients’ needs around Salesforce integration. Please look at the Salesforce Connector + Integration category in our Idea Exchange and vote on or suggest improvements that would be beneficial to you or your partners.

  • Looking forward to some BIG improvements in data integration with Salesforce — it has been a big drawback for too long — we’ve been waiting patiently. And it looks like we’ll be waiting patiently a while longer . . .

    Question: When will we be seeing the “Update Connector” link in our edit connector drop down list?



    • BFey,

      We are planning to release to more Pardot accounts tomorrow morning (East Coast time). Check your connector admin screen later in the day for a banner message to see if your account has received the update. Since the Salesforce Connector is such an important part of Pardot, we are being cautious with the release.


  • Great stuff; however, I’m really looking forward to the tighter SFDC integration talked about at Dreamforce ’14. Any word on roadmap for some of those items – ‘marketing actions’ objects, single-system administration, et al ? Is that coming behind or before the new nurture studio?

    Not just being greedy for dates, I swear 🙂 some of the changes discussed were awesome fundamental steps forward that will require me to prep and plan some changes in my arrangement at the appropriate time.



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