Introducing Pardot Folders

You asked for a better way to organize your marketing content, and we’re here to deliver.

We’re excited to announce that over the next several weeks we’re releasing a huge update to our product, called Folders. Folders are a helpful organizational feature that will house your campaigns, emails, content, and other marketing assets together. They’ll work intuitively to let you segment and nest your marketing content in a variety of ways that make sense for your team, so that you can experience richer organization and an improved browsing experience within Pardot.

Once folders are toggled on, they must be added to most marketing content. Initially, your content will be placed in an uncategorized folder, and our introductory wizard will walk you through the necessary steps to structure your folders. You will be able to rename the uncategorized folder, add sub-folders, and create new folders (please note: the folders introductory is only designed to be used once by the person that will initially enable/setup folders for the account. The overall folder structure helper will therefore only be available to be used one time).

Meet Pardot's Folders- name first folder.

When you first build your overarching folder structure, you can choose to use the Visual Mode or the Advanced mode. Visual Mode is a graphical interface that lets you build out, name, and organize your folders using the editor, while Advanced Mode lets you hand code your folder structure.

Folders must be applied and used account-wide, just like campaigns. Any time you create a new piece of content, you will associate a folder with that content in Step 1 of the form, landing page, email, or email template wizard.

With Folders, you can drag and drop to move multiple items into a folder at once, view individual content stats at a glance, and favorite the folders that you use the most often so that they show up in the main nav.

folder button

To learn more about managing your folders and categorizing your content, please see our more in-depth article on the Knowledge Base.