Exciting Updates from the Pardot Professional Services Team

Earlier this year, we announced Pardot Professional Services — a team of people dedicated to supporting clients with custom solutions that apply Pardot expertise to your business challenges. We have seen a lot of success with custom front-end development and training.

We are thrilled to formally roll out the expansion of our team to include strategic consulting. You may remember seeing this from our last post in the “What we’re thinking about next” category. This is an exciting initiative that has already achieved success with several early client engagements:

“After using Pardot for some time, I asked my rep at Pardot to provide us with a Pardot-knowledgeable consultant to help us with auditing our set up around profiles, scoring, grading and nurturing and get us set up 100% optimally. We had a great experience working with Professional Services. They were very professional, highly responsive and knowledgeable about marketing automation and how the Pardot system works. We are now in great shape and running our campaigns smoothly.

Carmen Arnevik, Senior Marketing Director, DreamBox Learning

How did we put together our strategic consulting packages? We asked you what you needed. Based on tons of client feedback and the development of marketing automation best practices across four key areas (see below), we have created consulting packages for every marketer.

Four Key Areas

  • Lead Management: includes lead collection, scoring, grading, and assignment. It’s not enough to score and grade leads; make your results actionable.
  • Lead Nurturing: includes prospect segmentation, lead nurturing, and campaign automation. Put Pardot to work for you.
  • Tactical Marketing: includes marketing assets such as forms, landing pages, emails, and their effectiveness. Or get help cleaning up and organizing your Pardot account and marketing process.
  • Reporting & Analytics: includes Pardot & CRM reporting. What to measure, how to do it, and answering the age old question, “so what?”

And Three Levels of Customization

  • Assess: Focuses on evaluation of current practices using a scorecard to communicate program sophistication and promote industry best practices
  • Engage: Builds on the assessment by providing for custom best practice recommendations in a personalized presentation
  • Transform: Involves strategic work that may adjust or build marketing initiatives; deliverables range from a strategic roadmap to full program implementation

Check out our overview sheet below to get a glance at what our packages offer (to view at full size, right click and open in a new window). Don’t see a package that’s perfect for you? That’s okay — we do custom work too. Get in touch with your advocate or pardotproservices@salesforce.com if you’re ready to dive in and take your marketing to the next level with Pardot Professional Services.

professional services packages

Note: Pardot Professional Services has been discontinued, effective May 1, 2014. Questions? Contact your Client Advocate or reach out to pardotpartners@salesforce.com for more information. 

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6 thoughts on “Exciting Updates from the Pardot Professional Services Team

  • What effect will this have on agencies reselling and offering marketing automation services? I can appreciate the need to deepen per client revenue, expand offerings, etc., etc. However, will this have a damaging effect on current partners, marketers?

    • Great question, Zach. By introducing strategic services at Pardot, we’re simply looking to provide our customers with another option when it comes to extending their knowledge of lead nurturing, lead qualification and marketing automation as a whole. It’s a need that has been raised to us by customers in the past and we’re happy to provide this option going forward.

      That said, we still greatly value the skills and services provided by our partners and we in no way expect our offering to limit their impact. It was only 10 short months ago when we introduced front-end development services as our initial professional services offering and while we’ve delivered many, many projects for customers, we still continue to refer projects to our partners every day. We fully expect that to continue in the future.

  • Is there standard pricing for these different offerings or will it need to be quoted per service?

    • Hi Aviva,

      I’d be happy to follow up with your request to discuss pricing. We have some guidelines but the final price normally depends on the scope of the project. I’ll follow up with you offline!

  • In the first paragraph you mentioned that you’ve seen “… a lot of success with custom front-end development and training.” However, it goes on to say nothing more about custom development. What was meant by “custom front-end development” in the first paragraph?

    We think Pardot is great, but have some feature requests that sit idle. Is the Professional Services Team going to manage these as well, or am I a wishful thinker?

    • Hi Dan — by front-end development we meant that our pro services team helps build landing pages, email templates, advanced form styling, etc. This is separate from the engineering work that our software development team does.

      We do try to knock out a lot of feature requests (you can track accepted, started, and completed ideas on our idea exchange) but of course we have to prioritize development. Hopefully we’ll be able to get to yours soon.

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