Date: July 18, 2013
Time: 2:00pm EDT
KPI’s can be a great way to align the efforts of sales and marketing, help shorten the sales cycle, improve marketing ROI and improve your company’s bottom line. Sounds pretty great, huh? And where do you begin?
Join us as Derek Grant, Sales Director at Pardot, A Salesforce.com Company, gives us actionable and easy-to-implement tips on measuring both sales and marketing successes, using both CRM and marketing automation. He will explore current marketing analytics approaches and their use, so that you can help your marketing and sales groups come out on top…together!
Derek Grant, Sales Director at Pardot – A Salesforce.com Company
Derek is a veteran in the marketing automation B2B technology space and is responsible for sales, business development and partnerships at Pardot, An ExactTarget® Company. Derek is a noted speaker in both the marketing automation and sales industries.