Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource. You may be wondering how you can use Trailhead to chart your own learning journey through Pardot. Lucky enough, getting started with Trailhead is easy, free, and setting up an account just take a few minutes.
A good foundation for learning Pardot and earning your first badge is the Pardot Basics module. Pardot Basics is not only the first step to becoming a Pardot master, but it can also help you develop the knowledge and skills to advance your career in the B2B marketing industry.
Let’s get started!
1. Create an Account
Before you can take your first step on a Trailhead trail, module, or project, you first need to create an account. This is your home base for completing challenges, earning badges and tracking your progress. Just click the green “Sign Up” button from anywhere within Trailhead and select whether you’d like to log in using a social identity (Google, LinkedIn or Facebook) or your Salesforce login. Decide what best suits your needs: a social identity allows you to keep your Trailhead profile no matter where your career takes you, but a Salesforce login lets your company see all the awesome learning your doing. Of course, you can always change your login preferences later under settings.
2. Learn Pardot Basics (and earn your first badge!)
This is the perfect module to kick-off your Pardot journey. This module will run you through the basics of Pardot as well as give you a great baseline knowledge. Plus, once you complete all three units in the module you’ll earn your first badge and elevate your Trailblazer rank to Hiker. Woo hoo!
3. Sharpen Your B2B Marketing Knowledge
Sure, Trailhead is a powerful tool for getting started in the B2B marketing automation world, but the scope of what you can learn on Trailhead goes much further. For starters, you can choose from several learning paths designed to improve your marketing skills, get you up to speed on analytics, and even dabble in B2C marketing.
4. Create a Trailmix for your friends!
Remember the days of mixtapes? It was a way of customizing your music experience and sharing it with others. Trailhead has something similar called, Trailmixes. But instead of a mix of songs, Trailmixes are made of hand-picked modules, projects, trails, and superbadges. You can name it whatever you want, keep it to yourself, or share it with others. They’re also an excellent way to set personal learning goals, contribute your expertise to the Trailblazer community, make the most of your morning commute on the subway, or onboard a new employee.
5. Click on each Trail to learn Pardot!
- Pardot Basics
- Pardot Email Marketing
- Pardot Engagement Studio
- Pardot Lead Nurturing
- Pardot Lead Generation
- Pardot Lead Scoring and Grading
- Pardot Process Automation
- B2B Marketing Analytics Basics
- Datasets and Dashboards in B2B Marketing Analytics
- Salesforce Engage Basics
- Salesforce & Pardot Integration
With these easy steps, you’ll be ready to get your B2B marketing learning on with Trailhead. You may be a Hiker today, but who knows what you’ll achieve tomorrow. Remember, the Ranger rank is only 99 badges away!