Introducing the Marketing Automation for Sales Playbook

Think marketing automation only impacts your marketing team? Think again.

It’s a common misconception that marketing automation is strictly a tool for marketers, and that sales will be left with yet another system to learn how to use. But this couldn’t be further from the truth — in fact, studies show that an automation platform can significantly impact sales success and drive revenue.

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (CSO Insights) tweetbutton

We’ve talked before about the ways in which marketing automation can impact your sales reps’ daily workflow, and how reps can use automation features to close more deals, faster. But if you’re still not convinced, we’ve pulled together some of the most insightful stats from recent research to show how effective lead management and lead nurturing can bring in real results. Check out these 8 Insightful Sales Stats in the SlideShare below, and be sure to download our Marketing Automation for Sales Playbook to learn how reps can use automation to track prospect activities, prioritize their leads, and target their sales pitches.