Your sales team is wholly responsible for the health of your sales funnel.
Not quite. In today’s business-to-business landscape, your marketing team is just as responsible for moving leads through the funnel as your sales team. New marketing technologies like marketing automation have been designed to shorten the length of your sales cycle from both the sales and marketing sides — and with the average sales cycle length increasing by 22% (according to SiriusDecisions), anything that can help marketers and salespeople increase speed through the pipeline is worth the extra effort.
Tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on doing what they do best: closing deals.
Want more information on how marketing automation can help accelerate your pipeline? Take a look at our new white paper, “Accelerate Your Pipeline with Marketing Automation,” and if you’re at Dreamforce, be sure to check out our session on Accelerating Your Sales Funnel from 2:00 – 3:00 in the Marriott Marquis (Yerba Buena, Salon 9).