There are few different ways to keep prospects from syncing with Salesforce. If you’d like to know more about syncing prospects, see this article.
Don’t Assign Prospect in Pardot
Unassigned prospects will not sync to Salesforce unless there is an existing record in Salesforce with the same email address. To keep Pardot prospects from syncing, do not assign them to users. If you want to assign a prospect, disable CRM syncing and then assign the prospect.
Disable CRM Syncing
If you have prospect in Pardot, and a record exists in Salesforce with a matching email address, the records will sync unless you disable CRM syncing.
To disable CRM syncing for a single prospect, simply navigate to the prospect’s record and click Disable CRM Syncing.
If you want to keep several prospects from syncing with the CRM, you can use a set of two automation rules to mark prospect Do not Sync and then assign them to users. How you set these rules up will depend on your organization, but you will need to have two separate rules: one that uses the Do not Sync with CRM action, and one that uses the Assign Prospect to User action. Below is an example of how you could set up two rules to keep your prospects from syncing to the CRM and then assign them to a user. Rule 1 Rules: Prospect Assignment Status | is not assigned Actions:
- Do not sync with CRM
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