Prospect Lifecycle Report

Concept The Prospect Lifecycle report combines your marketing and sales reports in one place to give you a high level view of your sales cycle’s health. By reviewing the report you will have an idea of how well your marketing and sales organizations are working together as well as see areas for improvement. Note: The…

Conversions Report

Concept The Conversions Report allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects (as opposed to people you meet at a tradeshow and import into Pardot for example). Navigation To get to this page click Reports > Conversions in the sub-navigation. Conversion Report…

Prospects’ Referring Information

Concept Often Pardot is able to capture and record the referring URL for a prospect. A referring URL is the link of the page the visitor visited just prior to accessing a Pardot tracked page for the first time. The page tracked by Pardot could be a page on your website that has Pardot tracking…

Drip Program Reports

Concept Drip Program Reports allow you to assess how successful a drip program has been, giving you insight into how many prospects started the drip, how many completed the drip, the total emails sent and the completion percentage. It also enables you to see what stage of the program prospects have passed as well as…

Campaign Cohort Report

Concept This page gives statistical information for each Pardot campaign beyond the basic campaign report data. The Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opportunities were created. You can filter the graph by month and drill into campaigns to see how that monthly…

Content Report

Concept The Content Report (under Reports > Content) provides reporting on content files and custom redirect links. The data includes either the number of file views or number of redirect link clicks. File Report: Overview The top table under Reports > Content displays file views. Since these files are hosted by Pardot, we can track…

Natural Search Report

Concept Get insight into popular search terms that drive prospects to your site with Pardot Natural Search Reports. Natural Search Report associates search terms with opportunities based on campaigns. Find your Natural Search report by navigating to Reports > Natural Search. Natural Search Report Table Click on any Query term in the Natural Search Report…

Paid Search Report

Concept The Paid Search Report (under Reports > Paid Search) provides reporting on paid search keywords from several vendors (Google AdWords, Bing, and Yahoo), as well as statistics on your Google AdWords campaigns (pulled in through the Google AdWords connector). These statistics are tied back to opportunity value and revenue to measure ROI. Paid Search…