eLearning: Scoring and Grading

Scoring and grading are essential to qualify leads for your sales team, but did you know you can customize your scoring beyond the defaults in your Pardot account? Using features such as automation rules and completion actions, key content and activity can have a greater impact on your prospects’ scores and grades, and thus on your qualification process.

In this training, you will learn:

  • Understand Pardot’s baseline scoring model
  • Difference between scoring and grading
  • Ways to adjust scoring on an action by action basis
  • dentify factors on which to base grading

*The online course is interactive and includes feature demonstrations as well as learner-led skill assessments.

If you’re a Salesforce customer, log in to Help and Training, and search for Pardot. This module is located in the Pardot: Lead Qualification course. Click here for video help.

If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.