With the Google AdWords connector for Pardot, you can tie your Google Adwords account information back to your CRM opportunity data to gain insight on marketing ROI. In this course, you will view a demonstration of a Google Adwords ad lifecycle from the initial Google search to viewing the activity in Pardot on the prospect record. You will learn how to setup and verify your Google Adwords connector and how to track and report on prospects whose first touchpoint is a Google AdWords paid search ad. Additionally, you will learn how to leverage your Google Adwords data against your CRM data to gain insight into your Google AdWords campaign’s performance.
In this training, you will learn:
- The items you need before you launch the campaign
- Creating and managing the Google AdWords connector
- How to track your Google AdWords generated prospects
- Google AdWords reporting capabilities within Pardot
*The online course is interactive and includes feature demonstrations as well as learner-led skill assessments.
If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.