eLearning: Enhanced Tracking

Did you know that Pardot has the ability to track any link anywhere? It doesn’t even have to be on your site! Not only can you track clicked link activity, but you can also set up actions for the custom redirect. Also Pardot can have specific triggers occur when prospects access a specific page, which provides valuable insight to your sales team.

In this training, you will learn:

  • How to create a custom redirect and page actions
  • Real world examples of when you can leverage these features
  • How to implement page scoring
  • How these features reflect as prospect activity

If you’re a Salesforce customer, log in to Help and Training, and search for Pardot. This module is located in the Pardot: Lead Qualification course. Click here for video help.

If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.