Pardot provides you with both an unsubscribe page and an email preference center for your emails. Leveraging an email preference center reduces your opt outs, and allows prospects to opt-in to lists which they are interested in receiving further communication. In the Email Preference Center and Unsubscribe Pages course, you will be able to manage email communication with the default email preference center. You will also learn to create and manage custom email preference center pages and manage the email communications using the unsubscribe page. Finally, you will learn to insert email preference center and unsubscribe links in your emails. This module is interactive and includes feature demonstrations as well as learner-led skill assessments.
In this training, you will learn:
- Benefits of setting up your email preference center
- How to include the email preference center in your emails
- Managing the options you provide
- Things to know when using email preference centers
*The online course is interactive and includes feature demonstrations as well as learner-led skill assessments.
If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.