eLearning: Email A/B Testing

A/B email testing is a powerful tool which allows marketers to see what is resonating with their prospects or customers, and automatically leverage the email that resinates the best to send out to the rest of their list. In this course, you will create and deploy A/B tests using Pardot’s Email Flow. You will learn how to change elements in your email, segment your recipient list into a test audience and winning audience, and then use the email’s engagement data to determine automatically and distribute the winning email.

In this training, you will learn:

  • Create an A/B test
  • Understand why A/B testing is important to improve audience engagement
  • Send the winning email to the rest of your recipient list
  • Utilize A/B test best practices

*The online course is interactive and includes feature demonstrations as well as learner-led skill assessments.

If you’re a Salesforce customer, log in to Help and Training, and search for Pardot. This module is located in the Pardot: Email 101 course. Click here for video help.

If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.