eLearning: Drip Programs

Drip programs can nurture your leads by helping you stay top of mind for your prospects. In this tactical webinar for administrative and marketing users, we will be building a drip program and sharing nurturing best practices. We’ll discuss different drip program strategies and when to leverage Pardot functionality.

In this training, you will learn:

  • Items you’ll need to have ready before you create a drip program
  • How to create a drip program to target different types of prospects
  • How to segment your prospects into lists for different drip programs

If you’re a Salesforce customer, log in to Help and Training, and search for Pardot. This module is located in the Pardot: Nurturing Campaigns course. Click here for video help.

If you’re not a Salesforce customer, access this training from the Help Drawer in Pardot. Click here for video help.