- Make Your Leads Count – Lead Qualification and Erosion (Webinar-B2B)
As a marketer, you’re bringing in tons of leads through marketing campaigns, website, trade shows and other marketing efforts. From there, the leads are forwarded directly to sales, right? Well, almost. There are steps every marketer should consider, prior to passing leads over to sales. Join Adam Dewey, Sales Manager at Pardot, as he explores solid lead qualification and lead erosion and gives valuable actions you can take in improving the quality of leads your sales team will be acting upon.
Speaker: Adam Dewey, Sales Manager, Pardot
Originally presented in March, 2012.