Character Limits for Default Prospect Fields Reference

This article lists character limits for Pardot’s default prospect fields. Field Character Limit salutation 32 first_name 32 last_name 32 email 255 company 100 website 255 job_title 100 department 100 country 80 city 32 state 32 zip 32 phone 32 territory 255 fax 32 source 100 annual_revenue 32 employees 32 industry 100 years_in_business 32 subscribe 32…

Syncing Prospect Field Values with Salesforce

This article covers the basics of what happens when you sync Prospect fields with Salesforce. You can edit a field’s sync behavior by doing the following: Navigate to Admin > Configure Fields > Prospect Fields. Edit the field. In the Sync Behavior dropdown, select the desired behavior. Save the field. Syncing values between Pardot and…

Why can’t I create a CRM connector?

If you currently have a CRM connector activated on your account, you won’t have the option to create a second CRM connector. You’ll need to delete the existing CRM connector on your account first. Pardot does this to prevent data collision and syncing loops. Not what you’re looking for? Check out these other articles: Why won’t my connector verify? Things…

Adding Favicon to Landing Pages

Favicons are small icons that appear on browser tabs. You can easily add a favicon to your Pardot landing pages by following the steps below. To Add Favicon to Landing Pages Using Layout Templates Upload a favicon file into Pardot. It should be a .png or .ico file. Copy the file’s link. Create or edit the…

Segmentation Rule Actions Reference

The following actions are available for use with Segmentation Rules: Action Definition Add prospect to list This action will assign a prospect to the list of your choice when the requirements of the rule are fulfilled. Add prospect to Salesforce campaign This action will tag a prospect with the Salesforce campaign of your choice when…

Form Handler Troubleshooting

Form handlers allow you to manage forms yourself and post the data to Pardot. This allows you to completely customize your form’s look and feel and still use Pardot to track the form submissions. If you’re brand-new to form handlers, or just want to brush up on your skills, check out our Forms and Form Handlers…

Adding Custom Email Preference Center Pages to Emails

You can create custom email preference center pages to allow your subscribers to manage which email lists they are subscribed to. To use custom email preference center pages in your emails, you’ll need update the %%email_preference_center%% tags. This process is different, depending on whether you’re including both an %%unsubscribe%% and an %%email_preference_center%% tag, or just an…