The world of digital marketing is an exciting place, with a seemingly endless stream of new trends and exciting technologies. But while data and dynamic content allow for a level of personalization in marketing that was previously unimaginable, there’s one type of marketing that digital marketing can never replace: in-person interactions at offline events.
Luckily, these two types of marketing don’t have to exist in completely separate worlds. You can pull data from offline events into your CRM and marketing automation platform and use it to further personalize your customer’s online experience — and Mathew Sweezey shows us how as our Smarter Marketing video series returns! Check out his tips in this 90-second video, and learn how Pardot handles offline events (pre-, during, and post-event) in our case study of Dreamforce 2013, “How to Drive Lead Generation from Events: The Pardot Way.”