So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information overload.
We know the feeling.
But your work here isn’t done! You’ve made so many connections, shared so many exciting new ideas with fellow conference-goers, and met so many potential prospects — don’t let the week’s work go to waste! Everything is still fresh in your mind, making this the perfect time to get started with your post Dreamforce follow-up plan (or at least get started thinking about your post-Dreamforce follow up plan as you nurse your hangover on the plane ride home).
The best way to cut through cluttered post-Dreamforce inboxes? As usual, our advice is this: personalize. Have prospects that stopped by your booth? Attended a session? Entered your contest or promo? Shoot them an email that’s specific to your point of contact with them, thank them for their time, and include a piece of content that relates to their interests in your brand. If this sounds like too much work for your tired brain to process, rest assured: we’ve put together some resources to help. Check out our case study from last years’ Dreamforce follow-up as a reference, and use the worksheet below to organize your own follow-up efforts. Looking for more tips? Get our full Dreamforce 2014 Handbook by clicking on the banner below.
