A Perfect Week with Pardot at SiriusDecisions Summit ’19

A Perfect Week with Pardot at SiriusDecisions Summit ’19

We’re packing up our dancing boots and thirst for B2B marketing knowledge in anticipation of this year’s SiriusDecisions Summit in Austin, Texas! It’s our second year taking SiriusDecisions Summit by storm, and we’re excited to bring you a fun-filled booth, can’t-miss sessions, a Trailblazer Lunch-n-Learn, and a shh secret speakeasy party.

Will you be at the B2B marketing event of the year? Here are 4 ways you can find us at SiriusDecisions Summit.

1. The Salesforce Booth

The Salesforce booth is the place to be — whether you’re looking for B2B marketing automation, digital marketing solutions, or conversational marketing applications, the Salesforce booth is the perfect place to recharge, catch a demo, snap a keepsake photo opportunity, shoot some hoops, and learn more from our experts. You’ll learn how to leverage key marketing platforms, including Pardot, Marketing Cloud, and our new integration partner, Qualified. You’ll also have a chance to check out our podcast, Marketing Trends, as we record live podcast episodes in our custom sound pod. Attendees will leave feeling ready to tackle their biggest marketing challenges and on the path to becoming a Trailblazer.

2. The Sessions

How ThoughtSpot’s Real-time Approach to Business is Showing Us the Future of B2B Demand Generation
Monday, May 6th, 2:00-2:45pm | Room 13AB
Wednesday, May 8th, 10:45-11:30am | Room 13AB
We live in a real-time world. Companies like Lyft, Spotify, Amazon, and Netflix have dominated their respective markets largely due to their real-time service delivery model. As a result, there is a new set of expectations for buyers on the Web, including B2B buyers. But how are B2B sales and marketing teams evolving their approach to meet this new bar?

In this session you’ll learn:

  • What ThoughtSpot means by real-time demand generation
  • Why a single data platform maximizes real-time performance
  • How personalized experiences improve conversion rates
  • How conversational marketing drives pipeline
  • How instant access to data drives insights to action

Demystifying Data: Powering ABM with Clear UI and Machine Learning
Tuesday, May 7th, 10:45-11:30am | Room 13AB
They say “If you build it, they will come,” but how can you make sure that your team understands what “it” is? Through data sources, platforms, machine learning, and advanced analytics, we are able to generate valuable ABM-focused data, but how do we surface the data in a way that is able to be easily understood and actioned upon? Join us to learn how data analytics and marketing automation power Cloudera’s ABM strategy.

Salesforce Pardot: B2B Marketing on the World’s #1 CRM
Wednesday, May 8th, 1:10 – 1:30 pm | Spotlight Theater in the Marketplace
The age of intelligent marketing is here. If you’re like many marketers today, you are faced with disconnected tools that make your job harder. Thankfully, it doesn’t have to be this way. Learn how Salesforce Pardot can help you transform your organizations with AI, analytics, and account-based marketing all on one platform.

3. The Lunch n Learn

5 Steps to a Seamless Marketing Automation Migration
Tuesday, May 7th, 12:30-1:45pm | Ballroom C
As a lean marketing team at InsideView, a rapidly-growing sales and marketing intelligence software, the need for a robust marketing automation system that could help balance classic, demand generation B2B marketing tactics with newer account-based techniques was a necessity. Unfortunately, their existing marketing automation wasn’t cutting it. That sparked a 4 month long evaluation process which led to a successful marketing automation migration.

Join Tracy Eiler, CMO at InsideView, as she walks through the questions and considerations she used to help her evaluate marketing automation vendors, and how her team successfully migrated to a new platform in less than 8 weeks. Attendees will learn:

  • Why integration, independence, and insight are the secret-sauce to marketing success
  • How to make the case for a new MAP to your executive team
  • Reasons to switch decision making processes
  • Risks involved with migrations and how to address them
  • A successful migration path template

4. The ABM Speakeasy Party

As part of the ABM Leadership Alliance, Pardot is co-sponsoring the most prohibited party at SiriusDecisions Summit. We’ll be pouring signature cocktails from only the finest bootleggers, swinging to live music and enjoying three stories of Prohibition-era entertainment.

When: Monday, May 6th, 7:30-10:30pm
Where: Speakeasy Austin | 412 Congress Avenue
Register here: https://prd.to/abm-speakeasy