When it comes to events, you want to get as much out of your efforts as you put in — and ideally, you want to get more. We know how big of an investment events can be, whether we’re talkin’ trade shows, virtual events, speaking gigs, or any other industry event. Once you’ve gone through the trouble of justifying your trip expenses, booking your flights, and designing your booth, at some point you’ll probably find yourself thinking, “This better be worth it.”
When B2B marketers were asked to identify which marketing tactic delivered the most ROI, trade shows and events emerged with the largest share of respondents (36%). (Sagefrog Marketing Group)
Fortunately, there’s a tool that can help you ensure that you’re making the most out of your event marketing investment, and it’s called (surprise!) marketing automation. With the ability to create landing pages and forms, target your event communications, and attach all of your efforts to campaigns in your marketing automation tool and your CRM, you can streamline the event marketing process AND report on all of your efforts.
For marketers who are still relying on business cards for data collection, marketing automation is a dream come true. That’s why we’ve released a new white paper, 9 Ways to Leverage Marketing Automation at Events, to walk you through the event marketing process, the benefits of using automation at events, and a few tips and tricks for getting the most out of your tool (and your event investment!). The white paper will cover:
- suggestions for segmenting your pre-event email communications
- ideas to help increase traffic to your trade show booth
- how to set up landing pages and forms to streamline the data collection process
- ways to target your post-event follow-ups
- how to measure the success of your event marketing efforts
Sound like something you’d be interested in? Get the full white paper by clicking on the banner below!