A few months ago, we wrote an article that came to the following conclusion: there’s no silver bullet for subject lines.
Fortunately, there are general rules and guidelines that email marketing companies like Mailchimp and Litmus have identified that can help you increase your open rates. Phrasing subject lines as questions, including a call to action, referencing location — all of these have been shown to positively impact open rates.
We know it can be hard to keep track of all of the dos and don’ts when it comes to your subject lines, especially when you’re worrying about other elements of your email, like your copy, image-to-text ratio, calls to action, and more. That’s why we’ve put together the tip sheet below to help you remember what you should and shouldn’t be doing when the time comes to write the clever one-liner that will appear in your subject line. Feel free to print our tip sheet and place it close to your desk for easy reference, and don’t forget to check out our email template handbook for even more email design tips, checklists, and worksheets.