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10 Email Marketing Stats for the New Year

ExactTarget recently released their 50 email marketing statistics for 2014 — and there were a few stats that really caught our eye. B2B marketers are constantly in search of the latest research and reports to help inform their marketing strategy, and nowhere is that more true than with email.

According to eMarketer, there will be around 236.8 million US email users by 2017. tweetbutton

That’s an overwhelming statistic, and one that really highlights how important it is to nail down an email strategy, an avid email audience, and a marketing message that will stand out from the noise. Want a deeper look at some email marketing statistics relevant to B2B? Take a look at the statistics below (and tweet out your favorites) — and view our SlideShare presentation at the bottom of this post.

For every $1 spent, $44.25 is the average return on email marketing investment. (Experian) tweetbutton

33% of email recipients open emails based on subject line alone. (Convince & Convert via Salesforce.comtweetbutton

43% of all emails are now being opened via a mobile device. (Return Path) tweetbutton

93% of consumers get at least one permission-based email daily. tweetbutton

On average, subscribers receive 416 commercial messages a month. (Return Path) tweetbutton

91% of consumers reported checking their email at least once a day. (ExactTargettweetbutton

In a study by Adestra, subject lines fewer than 10 characters long had an open rate of 58%. tweetbutton

7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (Blue Kangaroo Study) tweetbutton

64% of decision-makers read their email via mobile devices. (TopRankBlogtweetbutton