ExactTarget recently released their 50 email marketing statistics for 2014 — and there were a few stats that really caught our eye. B2B marketers are constantly in search of the latest research and reports to help inform their marketing strategy, and nowhere is that more true than with email.
That’s an overwhelming statistic, and one that really highlights how important it is to nail down an email strategy, an avid email audience, and a marketing message that will stand out from the noise. Want a deeper look at some email marketing statistics relevant to B2B? Take a look at the statistics below (and tweet out your favorites) — and view our SlideShare presentation at the bottom of this post.
91% of consumers reported checking their email at least once a day. (ExactTarget)
64% of decision-makers read their email via mobile devices. (TopRankBlog)