Dreamforce Opening Keynote: The Empowered Trailblazer

Tuesday, November 19 at 10:00 am - 12:00 pm
Moscone North, Hall F | Keynote Room

The pace of innovation today is unprecedented, creating both opportunity and uncertainty about jobs, planetary impact, ethics, and equality. Join us to learn how your company can use technology to drive digital transformation while addressing stakeholder values by enabling Trailblazers to shape the future.

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Marketing Keynote

Thursday, November 21 at 2:30pm - 3:30pm
Moscone West 3

Come join us to learn how Salesforce is helping innovative marketers solve for their biggest challenges - unifying data, modernizing infrastructure and organizations, and delivering personalized experiences at scale.

Marketing Keynote: The New Decade of Data, Trust and Engagement

Marketers are navigating unprecedented change with new intelligent technologies, and managing customers’ trust needs to be at the center. Join Adam Blitzer, CEO, Marketing Cloud, and other Salesforce executives, along with trailblazers from Zoom, Berluti by LVMH, and Bay Area Rapid Transit, to see how innovative marketers and brands are collaborating with Salesforce to solve for today’s biggest challenges; unifying data, modernizing infrastructure and organizations, and delivering trusted, personalized experiences.

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B2B Marketing Super Session

Tuesday, November 19, 3:00 pm - 4:00 pm
Marriott Marquis, Yerba Buena 9

Come join us to learn how Salesforce for B2B Marketing helps Trailblazers in B2B Marketing engage buyers, close deals, and grow relationships at scale.

Salesforce for B2B Marketing: How Trailblazers Transform Customer Engagement

Marketing is evolving at a rapid pace and so are the expectations of your customers. In this new age of intelligent marketing, marketers want to drive revenue growth by delivering connected customer engagement. But, with disparate tools and disconnected data it’s difficult to power that kind of engagement at scale. Join us to learn how Trailblazers like InsideView and New England Biolabs are using Salesforce for B2B Marketing to engage buyers, close deals, and grow relationships at scale.

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Must-See B2B Marketing Sessions

If you’re a B2B marketer, you name it, we’ve got a session on it. There are 60+ B2B marketing sessions at Dreamforce so you can find the perfect ones for you.

Find tactical marketing sessions on building great campaigns, analyzing your data, aligning sales and marketing, and moving more prospects into your sales funnel. Check out these top sessions for B2B marketers.

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Pardot Product Roadmap: The Future of B2B Marketing and Beyond

Join us as Pardot's Product Team dives into our exciting product roadmap for 2020 and beyond. We will discuss all of the latest product enhancements made available in our winter release, as well as where the future of marketing automation is headed. You will learn more about the latest Pardot innovations and will receive in-depth demonstrations of 2019's top product enhancements.

How to Engage and Grow Customer Relationships with Account-Based Marketing

Account-based marketing (ABM) continues to be a hot topic in the B2B marketing industry, but everyone has a different interpretation of what ABM actually means. If you're ready to demystify ABM, this is the session for you. Join us to learn how to evaluate the benefits of an ABM strategy across marketing, sales, and service teams, understand why these benefits depend on the ability to align marketing, sales and service teams to work together, leverage data, and start with an "account-centric" approach, and start your account-based marketing journey with Salesforce and accelerate it with the power of the platform.

Making it Rain: The Evolution of Measuring Marketing Success

Join Daniel Englebretson, Head of Account-Based Marketing at Phononic, as he breaks down his journey from Lead Generation, to Demand Generation, to Integrated Marketing, to Account-Based Marketing. Plus, learn why as a 5x veteran of B2B marketing installation, he believes marketing metrics are on the move.

How to Power Your B2B Marketing with Artificial Intelligence

Artificial Intelligence is transforming B2B Marketing at every level. Join the Pardot Einstein product management team to learn what Pardot Einstein is and how you can use both existing and upcoming Pardot Einstein features to improve your marketing efficiency, accuracy and measurement. We will discuss Pardot Einstein Behavior Scoring, Pardot Einstein Campaign Insights, Einstein lead scoring and upcoming Pardot Einstein features and how you can implement and use these features to optimize your B2B marketing strategies.

How Salesforce Builds Marketing and Sales Alignment

Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.

5 Lessons Learned from Interviewing 50+ CMOs

Over the past year, the team behind the Marketing Trends podcast has interviewed more than 100 marketing leaders, including CMOs from companies like Spotify, Twilio, IDEO, Airbnb, Southwest Airlines and many more. In this session, the hosts of Marketing Trends reveal the top 10 ideas and paradigms from those 100+ interviews. These lessons learned are from some of the most innovative and successful marketers on the planet. They can help make any marketer become more effective and more innovative.



Recharge at the Marketing Lodge

We're excited to announce that Pardot is going big in the Marketing Lodge at Dreamforce '19! Join us in The Palace Hotel–your one stop shop to learn about all things marketing. Here you’ll be able to attend exciting how-to and thought leadership sessions, discover how Salesforce can help you grow your marketing, and network with other marketing professionals. You will also be able to take part in exciting activations that showcase some amazing Salesforce innovations!

1:1 CONSULTATION WITH A PARDOT EXPERT

Pied Piper at the Palace Hotel

Join us at the Pied Piper to “Ask the Experts.” Sign up for a 1:1 consultation with a B2B marketing genius to ask any question that comes to mind. You can get answers to questions like:

  • How can I find more high quality leads?
  • How can I drive customer engagement with personalization?
  • How can I more effectively align my marketing and sales teams?

Our experts are Pardot geniuses that can help you understand strategy, specific use cases, or how to use different parts of the product. Make sure to stop by and schedule your appointment.

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The Marketing Trends Podcast Live!

Tuesday, November 19th | 5:30 pm - 7 pm
The Pied Piper Bar in the Palace Hotel

Join us for a live recording of Marketing Trends, the #1 podcast for CMOs and marketing leaders! Hosted by Mission.org, Marketing Trends delivers the trends, strategies, and interviews marketers need to stay ahead.

During this live recording, Ian Faison, Chief Content Officer at Mission and host of Marketing Trends, will be speaking with a B2B marketing industry leader to discuss how they’re thinking about the future of marketing.

Event Agenda:

  • 5:30pm: Networking and drinks
  • 6:00pm: Podcast recording begins
  • 7:00pm: Event concludes
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Into The Blue: The B2B Marketing Bash

Thursday, November 21, 7 pm to Midnight
715 Harrison Street, San Francisco, CA 94107

Together with Sercante and Qualified, we are throwing THE party for B2B marketers at Dreamforce! Join hundreds of B2B marketers to celebrate a week of transformation, inspiration, innovation, and community.

Come make a splash with a popular live band known for yacht rock, a flowing premium bar featuring themed drinks, and late night snacks complete with an oyster bar. We hope to sea you there!

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Visit with the Pawdot Puppies

Tuesday, November 19 and Wednesday, November 20th | 11:00am - 2:00pm
Amber India, 25 Yerba Buena Ln, San Francisco, CA

Need a break from an action-packed Dreamforce schedule? The Pawdot Puppies are back to help you get through those long days! For the third year in a row, Pardot and SPCA International are bringing furry faces and wagging tails to you on the Dreamforce campus. You’ll have the chance to play with friendly adoptable pups between sessions, support SPCAI International’s incredible live-saving mission, and maybe even leave Dreamforce with a new best friend!

Learn more about SPCA International's global animal rescue efforts here.