Recent Posts » The Top 16 Content Marketing Quotes from #CMWorld 2013
The Top 16 Content Marketing Quotes from #CMWorld 2013
| 4minute read
If you were looking for the movers and shakers of the content marketing industry, there was no better place to be than Content Marketing World last week. B2B and B2C content marketers alike were struck with awe as big names like Joe Pulizzi, Ann Handley, Todd Wheatland, and Jonathan Mildenhall took the stage (not to mention William Shatner, but we were clearly starstruck for a different reason).
While each speaker at the conference had their own unique message, many of the themes were the same: that marketers should be embracing their personalities, providing content with utility, and focusing on helping their buyers â not selling to them. But if you werenât able to make it out to Cleveland for Content Marketing World to hear their words of wisdom, donât worry. Weâve gone through and collected our favorite content marketing quotes from the event that we thought were the most relevant to todayâs marketer. Take a look at the list below, download our CMW quote poster (scroll down to view it!), check out our latest SlideShare, and be sure to share your favorite quote with a friend!
âContent builds relationships. Relationships are built on trust. Trust drives revenue.â – Andrew Davis (@TPLDrew)Â
âLeverage the strength that you have: that no one else can be you.â – Todd Wheatland (@ToddWheatland)Â
âAmazing things happen when you listen to the consumer.â – Jonathan Mildenhall (@Mildenhall)Â
âWhat would your marketing look like if your customers signed your paycheck?â – Ann Handley (@MarketingProfs)Â
âEmpathy is not what you do, but what you do for your customers.â – Ann Handley (@MarketingProfs)Â
âContent isnât king. Itâs the kingdom.â – Lee Odden (@leeodden)Â
âWords are everything.â – Ann Handley (@MarketingProfs)Â
âWhat is quality content? Ultimately, the consumer decides.â – Joe Chernov (@jchernov)Â
âA lot of companies are still using social as the worldâs shortest press release.â – Jay Baer (@JayBaer)Â
âSocial media creates communities, not markets.â – Don SchultzÂ
âNot viewing your email marketing as content is a mistake.â – Chris Baggott (@Compendium)Â
âGoing forward, real-time marketing is going to be the holy grail of marketing.â – Jonathan Mildenhall (@Mildenhall)Â
âAs marketers, we should be changing the mantra from always be closing to always be helping.â – Jonathan Lister (@jlisterca)Â
âJust. Be. Useful.â – Jay Baer (@JayBaer)Â
âTell a relevant, targeted, transparent story, and the whole world will share it.â – Randall Lane (@RandallLane)Â
âIf you build it…you may still need Google AdWords.â – Jennifer Mesenbrink (@EditorThink)Â
Want even more? Check out our quote poster below â and feel free to download it (open it in a new tab or window to view it at full size), share it, print it, or hang it in your office for inspiration! Then, take a look at our SlideShare presentation for some of our favorite quotes from Content Marketing World 2013.
And finally, check out our SlideShare presentation below.