If you’ve ever heard somebody say “make great content and the traffic will follow,” that person was lying to you.
As nice as it would be to have our hard work discovered and adored by the masses the moment we publish, that expectation just isn’t realistic. Expecting your content to be read and shared without a lot of hard work and promotion is like hoping to get rich by sitting on your couch and waiting for Publishers Clearing House to knock on your door. It’s not gonna happen.
Getting your content the attention it deserves means putting in the legwork to get it in front of the right people and maximize exposure.
The promotion process doesn’t have to be daunting or time consuming. We’ve dedicated a whole section of our new Business Blogging Handbook to developing a streamlined strategy for the promotion of content to help you save time and get real results.
And you can relax because we’ve included a worksheet to walk you through the promotion process below for free! In the full Handbook, we’ll provide you with:
- An introduction to the benefits of blogging
- A worksheet to help optimize your post structure
- A tip sheet to help your posts stand out from the crowd
- A promotion checklist to maximize your exposure.
So feel free to make use of the worksheet below and grab your free copy of the full handbook today!