How to Pitch Like a Pro

Craft the perfect pitch. Estimated completion time: 15 min. 1. Introduce yourself: Who are you and why should they care? 2. Explain your itnerest: why are you a good fit for the blog? 3. Link to previous work? What makes you qualified.

So you read last week’s article about guest blogging, and you’ve decided to give it a shot. That’s great — you’re well on your way to increasing your blog traffic, expanding your viewership, and spreading brand awareness. But first, you need to perfect your pitch.

If you remember from the tips provided in our guest blogging post, we suggest coming up with a pitch before approaching the moderators of any blogs you’ve selected. Just like with anything else, if you can prove that you’ve done your homework beforehand, you’re in a much stronger position to negotiate.

So, let’s get started. Follow the six steps below to come up with a pitch that can help you get a foot in the door at any of the blogs you’re interested in writing for:

Do Your Research

Once you’ve decided which blog you’d like to target, you need to familiarize yourself with the content, the preferred writing style, and any popular topics. This should give you an idea of what will be expected of your own piece.

Come Up with a Topic

Once you have an idea of what topics do well on the site, come up with an idea for an article. Choose a unique idea that you know will appeal to the site’s audience, but also something that you feel both comfortable and confident writing about.

Write Your Pitch

After you’ve chosen a topic, create a title for your post. Accompany it with a two to three sentence description that outlines the main points you’d like to prove in your article.

Introduce Yourself…

Contact the blog’s moderator. Most blogs will have a section on their website with information for those interested in contributing articles. Send an introductory email that explains your interest in the site, why you’d like to guest blog, and where the moderator can find your previous work. If you’ve done your research, you should be able to point out a few articles on their site that you really enjoyed reading. Most moderators will want to know that you’ve spent some time on their site before they allow you to contribute.

…Then Your Idea

Once you’ve explained who you are and why you’re interested in blogging, pitch your idea. Include the title that you came up with along with the few sentences that describe it. Make sure you mention why you think this topic will resonate with their audience.

Say Thank You!

Think of your pitch like a job application. Your last sentence should be a short thank you to the blog owner for taking your idea into consideration, followed by your contact information so they can get in touch with you.

Once you’ve completed all of these steps, click send! Keep in mind that pitching your ideas will always include some amount of rejection, but the most persistent writers will be the ones with the most coveted guest posts. If your first pitch doesn’t knock it out of the park, fine-tune and try again!

Here’s a sample pitch that we’ve put together using the formula above. If you’re having trouble putting together your pitch, use the one below as a guide. All you have to do is fill in the blanks!

Dear <Moderator or Website>,
My name is <your name> and I am a long-time reader of <website title>. I would love to discuss the possibility of a guest-blogging opportunity with you. <Website Name>’s focus on <topic or audience> and <topic or audience> match up perfectly with my writing style and experience and I am confident I will deliver content that is interesting and valuable for your readers. You can see some of my previous work for yourself at <link to your work>.
I am specifically interested in writing an article on <insert subject>. I think your readers would find real value in <insert one sentence description>.
Thank you so much for your time and consideration. I would love to hear your thoughts on this idea. Please feel free to reach out to me via email at <insert email address> or you can drop me a line at <insert phone number>. I look forward to hearing from you!
Best regards,
<Your Name>

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