Content creation may be one of the most effective methods in modern marketing, but it can also be one of the most time-consuming.
There are a lot of steps that go into creating a valuable piece of content: research (understanding who your audience is and what they want to read about), writing, editing, promoting, and measuring success — to name a few. But there’s one aspect of content creation that too often gets overlooked, and that’s SEO.
Promoting your content effectively after creation is important, but inbound traffic should be a consideration before you even sit down to write. After all, optimizing your content for search is the best way to ensure that your content is seen by the people who will find it most helpful — the people who are looking for it.
Luckily, there are simple tactics — like changing the file name and ALT attribute on images, and keeping the most important information at the beginning of the <TITLE> tag — that can help search engines recognize the focus of your content and improve search rankings. Our 2014 SEO Handbook covers these best practices, the latest changes in search algorithms, and how to get started with Google Keyword Planner. Grab your free copy, and use the checklist below to make sure that each piece of content you create serves its purpose and makes your investment worthwhile.