If you’re like a lot of marketers out there, you’ve probably set up a blog and are putting out some really great content on a daily or weekly basis. When you hit publish, you’re filled with excitement at the idea of someone seeing your article, being blown away by your ideas, and sharing it across the “Twittersphere.” Unfortunately, many marketers are often faced with a harsh realization: your content doesn’t not go viral just because you’ve hit “publish.”
Luckily, there’s hope! There are plenty of steps you can take to make sure that your content gets seen by the right people. Check them out below:
1. Make your blog content SEO friendly. Research keywords, include ALT text for images, and consider using a platform like WordPress that has additional SEO options for your content.
2. Participate in the same communities as your target audience, whether it’s other blogs, social media sites, forums, or websites.
3. Use Twitter, Facebook, LinkedIn, and Google+ to share your content. But first, make sure your profile is complete with information about your company.
4. Include plenty of links in your content. While linking to your own existing content is recommended, linking out to other content is also a great way to build rapport with other sites. You never know, maybe they’ll return the favor!
5. Use analytics. See which sites are driving the most traffic to your blog, and focus your efforts there. Find a good mix between sites that are bringing in both viewers and qualified leads.
6. Add graphics and illustrations. Not only can this add some flavor to your blog, but providing content that is downloadable or shareable is valuable to consumers. For example, including an embed code for visual content like infographics will encourage sharing across other sites.
7. Comment on others’ blogs. Similar to linking out to content on other blogs, commenting and engaging on other people’s content is helpful when it comes to relationship-building. It also attracts attention to your own content by showcasing your opinions and linking back to your site.
8. Guest blog. Find an outlet outside of your blog and approach the moderator about adding your own content to the site. Your pitch will be that much stronger if you already have a topic or finished article that you want to submit. This is a great way to spread brand awareness to people that have never visited your blog.
9. Promote your blog and social sites in your email signature. Encourage any of your co-workers who deal directly with clients or customers to do the same.
Just in case you’d like a visual, we’ve also developed the checklist below for you to print out or bookmark as you track your blog’s traffic: