Blogging. It sounds so easy, doesn’t it? You sit down at your computer, pull up a blank document, and before you know it, you’re staring at a fully-written article full of brilliant advice and pithy one-liners. You just know this one is going to be a big hit.
Alright, let’s be honest. That’s not quite how it works. In reality, you probably agonize over your next topic, spending way more time than you should browsing the web for topic ideas, rejecting one idea after another (“Already wrote about that one,” “Not relevant to my audience,” etc).
Having just been through this process myself, it seemed like a good time to think more critically about the blogging process, and how easy it can be to find content inspiration if you know where to look for it. Let’s take a look at a few ideas to get those creative juices flowing:
1. Industry Trends
Notice any new trends over the past few months? Read any articles about trends you can expect to see in the next year? Add your take to the mix by voicing your own observations on how those trends will impact your industry, business, and more.
2. Blog Articles
One of the most obvious places to find inspiration is on industry blogs. If you see a topic that your audience might find interesting, add your own spin in a new article (but be sure to credit the original article if you’re extrapolating from their ideas).
3. Current Events
Are there any current events that you can turn into a blog article? The Olympics, Presidential elections, and other newsworthy events can often be newsjacked and turned into an exciting blog post.
4. Case Studies
Your audience likes to read about what works and what doesn’t, and case studies give them a credible way to learn. Give them an inside look into your processes, a new campaign that you tried, or something that totally didn’t work — and let them learn from your successes and failures.
5. Support Questions
An easy way to learn what topics your audience might be interested in is to talk to your support team. Are they getting multiple questions on the same subject? What pain points are your customers struggling with? These are all great starting points for a helpful blog post.
6. Pop Culture
Just like with current events, pop culture can also be a springing board for blog ideas. Put a creative twist on a topic of interest to your readers by adding in relevant pop culture references. For an example of this, check out these articles that relate marketing to Kanye West and Zooey Deschanel.
Did you see an infographic on another site that you liked? Many companies will let you embed their infographics on your site as long as you include a link back to the original source. Consider embedding the infographic on your own site and adding an intro that includes your own take on the graphic or data displayed.
Whether you’re writing for yourself or your company, hitting the road can provide plenty of inspiration. See what industry events are happening near you (or farther away, if you’re so inclined). Getting some time out of the office can spark new ideas and give you a fresh take on something that you’d never thought of before.
Where else do you find blogging inspiration? Let us know in the comments!