Last week, we discussed some of our favorite marketing and sales stats pertaining to lead nurturing, marketing automation, and sales processes. It wasn’t long before we stumbled on to some great content marketing statistics that we couldn’t wait to share. If you’re curious how other B2B marketers are approaching their content marketing strategies, or wondering what types of content are most effective, check out the list of stats below. For data-driven marketers, some of these stats might be just the push you need to take your content strategy to a new level!
Content Marketing Statistics
71% of B2B tech marketers cite lead generation as their top content marketing goal. (2013 B2B Content Marketing Trends Report)
$118.4 billion will be spent on content marketing, video, and social media in 2013. (eMarketer)
Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report)
Content creation ranked as the single most effective SEO tactic by 53%. (MarketingSherpa)
24.5% of survey respondents reported that they do not outsource any of their content marketing. (2013 B2B Content Marketing Trends Report)
91% of email users say they have unsubscribed from a company email they previously opted in to. (Content Marketing Institute)
The top metrics used by B2B marketers to measure the success of content marketing are web traffic and views & downloads, tied at 63%. (2013 B2B Content Marketing Trends Report)
79% of marketers report that their organizations are shifting to branded content. (Forrester)
64% of B2B content marketers say their biggest challenge is producing enough content. (Content Marketing Institute)
Posts with videos attract 3x more inbound links than plain text posts. (SEOmoz)
77% of business buyers want different content at each stage of the product research process. (Pardot)
Content marketing costs 62% less than traditional marketing. (Demand Metric)
Per dollar spent, content marketing generates approximately 3x as many leads as traditional marketing. (Demand Metric)
If you’d like to see more content marketing stats, take a look at the B2B Content Marketing Report on SlideShare, which surveyed 50,000+ LinkedIn members of the B2B Technology Marketing community on content marketing strategies and trends.
Check out our Automation Quiz if you’d like to test your knowledge of more industry statistics, and as always, let us know if you have anything to add in the comments!