Pardot’s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be guarding its users against nefarious cross-site request forgeries and data privacy breaches. However, third-party cookies have long been used by marketers for web analytics…

What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

Security, Privacy, Pardot, and You

Security and privacy are top-of-mind for our customers, so these topics are top-of-mind for us, too. Consent is an important part of this conversation: to deliver personalized experiences, we need consent to collect and use a website visitor’s activity on the site. Implementing strong cybersecurity practices and following privacy laws demonstrates respect for our customers,…

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