Pardot Security and Privacy: Our Commitments to You

Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts manage the security and trust of the software and its infrastructure. This frees you from maintaining…

Browser Privacy Changes Will Impact Your Marketing. Here’s How.

On March 4, the Wall Street Journal ran an article on the front page above the fold titled “Google To Stop Ad Sales Based on Browsing.” The tagline was: “Citing privacy concerns, company says it won’t track individuals’ paths across multiple sites.” [link to article ? subscription required] The article discussed the end of technologies…

How to Scale Your Consent and Privacy Management Process

Last fall, I shared some tips and strategies to help marketers building a consent and compliance process. Chances are, you’ve started on that journey. But as you develop those processes, your business is still growing and evolving. So what can you use to help scale those efforts as your company naturally grows toward bigger and…

How Pardot Helps Marketers Comply with Today’s Privacy Regulations

Today, technology is integrated into nearly every part of our lives. From the tiny personal fitness trackers on our wrists to the major data centers powering the internet we use daily, computers of all shapes and sizes have become ubiquitous in modern society, achieving levels of scale and popularity that were the realm of science…

Protecting Your Email Stats from Bot Activity with Metrics Guard for Email

Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing scanners that would click every link in an email to test its source. This is good news for email security — less risk in your…

Encryption Everywhere: What is mixed content and why should marketers care?

Browser vendors are planning changes that will affect the way Pardot users produce online content and emails. The Pardot product team is working with the browser vendors and web standards communities to stay current with planned changes and to communicate to our customers what you need to know to continue to deliver effective content. In…

Pardot’s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be guarding its users against nefarious cross-site request forgeries and data privacy breaches.  However, third-party cookies have long been used by marketers for web analytics and…

What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

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