What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

Security, Privacy, Pardot, and You

Security and privacy are top-of-mind for our customers, so these topics are top-of-mind for us, too. Consent is an important part of this conversation: to deliver personalized experiences, we need consent to collect and use a website visitor’s activity on the site. Implementing strong cybersecurity practices and following privacy laws demonstrates respect for our customers,…