3 Ways Manufacturers Can Empower Channel Sales Teams

If you work in manufacturing marketing, you know it’s different than any other type of marketing. Lots of manufacturers primarily sell through third parties like dealers and distributors. Your own company’s success is directly tied to the success of these channel sales teams. Your channel sales team is your connection to the buyer. Did you…

3 Simple Tactics to Help You Win and Grow Customer Relationships

With the shift in the digital buyers journey, marketing and sales have become more intertwined than ever before. Because of that shift, digital aptitude has become vital for modern sales reps. Let’s set some ground rules first: Sales and Marketing need to agree on a common ground when it comes to customer data. This common…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…

How ThoughtSpot Generates More Leads with Pardot and Conversational Marketing

Search and AI-driven analytics company ThoughtSpot has been called a Silicon Valley unicorn, a title given to an elite group of startups valued at over $1B. They serve some of the world’s biggest brands, including Chevron, Petco, and De Beers. Given their large enterprise account-based marketing strategy and big deal sizes, they need to focus…

How Backbone Connect Accelerated Growth through Sales and Marketing Alignment

There’s no doubt big data has hit B2B marketing, with brands using (and generating) more customer information than ever. And yet, compare your last B2B experience with the kind of personalisation you see as a consumer in your personal life, and it’s clear B2B has a long way to go. After all, as one Salesforce…

10 Things That Keep Sales Leaders Up at Night (and How Marketing Can Help)

Every night, while some sales leaders dream happily in dollar signs, others are haunted by impending quotas, misaligned teams, and big data lurking in the distance. If your brain at night is on a spreadsheet instead of counting sheep, rest easy. Marketers are here to help sales leaders meet goals, close deals, and make sales…

How to Customize the Pardot Lightning App for Your Business

The Pardot Lightning App (PLA) has been out for almost 8 months now, and if you haven’t flipped the switch yet, it’s likely you’ve read about it, heard about it, or maybe stumbled upon it while crawling through Salesforce Help and Training. (If you don’t fall into any of those categories, check out reasons why…

The Case for Lightning: Pardot Edition

If you’re a Salesforce admin, you’ve probably been feeling the pressure to make the transition from Salesforce Classic to Salesforce Lightning since we rolled it out in Winter ’16. But if you’re a Pardot admin or user, you might have happily created an email filter to block out all the Lightning noise and continued on…