How to Customize the Pardot Lightning App for Your Business

The Pardot Lightning App (PLA) has been out for almost 8 months now, and if you haven’t flipped the switch yet, it’s likely you’ve read about it, heard about it, or maybe stumbled upon it while crawling through Salesforce Help and Training. (If you don’t fall into any of those categories, check out reasons why…

The Case for Lightning: Pardot Edition

If you’re a Salesforce admin, you’ve probably been feeling the pressure to make the transition from Salesforce Classic to Salesforce Lightning since we rolled it out in Winter ’16. But if you’re a Pardot admin or user, you might have happily created an email filter to block out all the Lightning noise and continued on…

Align Sales and Marketing with Sales Cloud + Pardot in Lightning

This blog is a recap of our January webinar, Align Sales and Marketing with Sales Cloud + Pardot in Lightning. We’ve been known to talk about sales and marketing alignment a time or two 😉. But really, sales and marketing alignment is what Pardot is all about. And with Pardot in the Lightning app, it’s…

How Data Can Unlock Creativity and Drive Alignment

In the latest episode of the Marketing Trends podcast, Ed McDonnell, Senior VP of Sales for Salesforce Marketing Cloud, joined host Ian Faison in the studio. Ed has a unique perspective on sales and marketing alignment, informed by his experience serving in a variety of sales and leadership roles throughout his career. He also offered…

How Sales & Marketing Alignment Helped Criterion Conferences Revolutionize Their ROI

Sales and marketing misalignment is a common issue that keeps altogether too many B2B companies from realizing their true lead generation and conversion potential. Fortunately, with the right digital tools, it can also be fairly simple to solve! Here’s how Criterion Conferences used Pardot to fix their sales and marketing alignment problems once and for…

Close Deals Faster with Predictive AI and Enhanced Lead Insights

2019 has arrived with the most advanced wave of lead engagement and management capabilities ever seen before. From predictive artificial intelligence (AI) and smart lead scoring to real-time lead routing, there has never been a better time to understand what your leads want, engage them with personalized messaging and close them in record time. Here’s…

5 Things Marketers Can Do to Enable Sales Teams

According to Salesforce’s most recent State of Marketing report, marketers are the glue that connect disparate teams, like sales and service, together across companies. Nearly half (45%) of marketing leaders say their organization is leading customer experience initiatives across the business. As marketers are increasingly viewed as the hub that influences customer experiences across a…

5 Questions to Consider When Building Your Campaign Strategy

Good news! You can connect your Pardot and Salesforce campaigns to work together. Why, you ask? To build an efficient, cohesive campaign strategy that goes beyond the traditional marketing and sales silos. What’s more, connected campaigns are the way of the future — you will get the most out of your Pardot Lightning App by…