We all know that when sales and marketing teams are aligned around the common goal of revenue growth, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, this dream isn’t our reality. So what’s a B2B marketer on a quest for sales sand…

The ability to build personalized customer journeys at scale has become table stakes for brands today. Customers simply expect it. In fact, 65% of B2B buyers are likely to switch brands if a company does not personalize communications to them (Salesforce, Fourth Annual “State of Marketing” report). Personalization is a powerful tool for today’s marketers,…

Once a salesman, always a salesman, right? Yes, unless your years of sales experience in the retail, finance and tech industries leads you directly to a unique internal opportunity to lead a marketing channel—despite having no prior experience. If you had told me ten years ago that I’d be sitting today as the Head of…

B2B Marketers know that we need to work more closely with our sales teams if we’re going to have a chance at keeping up the kaleidoscopic demands of our buyers. Our prospects and clients make up our target audience, and we get so (rightly) focused on marketing to them that we don’t always realize that…

The power of Salesforce Engage comes from the mutually beneficial relationship cultivated between Marketing and Sales AND from placing effective, relevant marketing collateral in the hands of your sales people. But what if your organization, like many, struggles with this relationship or knowing what type of content your sales people need? Never fear! In this…