No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team.  When your sales team is armed with the right data, tools, and support, they’ll be able to make the most…

I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new sales and marketing tools, and in turn a flood of new data, helps get this done. These tools are also…

It’s the nature of an SDR’s job to have a lot of prospecting ground to cover, and it’s often a challenge for them to be personable and build relationships when they’re interfacing with so many potential customers a day.  Yet, from a marketing perspective we know that forms of spam communication and generic content garners…

Autumn’s about more than just pumpkin spice lattes and falling leaves. There’s another side to fall, full of goblins, ghouls, toil, and trouble. But the terror isn’t limited to spooky season! If you work in sales and marketing, you’re faced with scary situations every day, like cross-functional misalignment.  Leave the horror to Halloween and get…

If you work in manufacturing marketing, you know it’s different than any other type of marketing. Lots of manufacturers primarily sell through third parties like dealers and distributors. Your own company’s success is directly tied to the success of these channel sales teams. Your channel sales team is your connection to the buyer. Did you…

With the shift in the digital buyers journey, marketing and sales have become more intertwined than ever before. Because of that shift, digital aptitude has become vital for modern sales reps. Let’s set some ground rules first: Sales and Marketing need to agree on a common ground when it comes to customer data. This common…