3 Critical Data Points That Will Maximize Sales Rep Efficiency

No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team.  When your sales team is armed with the right data, tools, and support, they’ll be able to make the most…

How to Earn a Career in Sales Operations

I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new sales and marketing tools, and in turn a flood of new data, helps get this done. These tools are also…

How to Write an Email Template Your SDRs Will Love

It’s the nature of an SDR’s job to have a lot of prospecting ground to cover, and it’s often a challenge for them to be personable and build relationships when they’re interfacing with so many potential customers a day.  Yet, from a marketing perspective we know that forms of spam communication and generic content garners…

5 Sales and Marketing Tactics Using Pardot’s Engagement History Dashboards

Nobody has been more positively impacted by analytics technology than Sales and Marketing. Immediate visibility into metrics and quick action based on insights are critical to their success. Now with Engagement History Dashboards from Pardot, analytics does not have to be reserved for operations teams or data scientists, but can instead be used by every…

How to Avoid Spooky Situations with Marketing and Sales Alignment

Autumn’s about more than just pumpkin spice lattes and falling leaves. There’s another side to fall, full of goblins, ghouls, toil, and trouble. But the terror isn’t limited to spooky season! If you work in sales and marketing, you’re faced with scary situations every day, like cross-functional misalignment.  Leave the horror to Halloween and get…

3 Ways Manufacturers Can Empower Channel Sales Teams

If you work in manufacturing marketing, you know it’s different than any other type of marketing. Lots of manufacturers primarily sell through third parties like dealers and distributors. Your own company’s success is directly tied to the success of these channel sales teams. Your channel sales team is your connection to the buyer. Did you…

3 Simple Tactics to Help You Win and Grow Customer Relationships

With the shift in the digital buyers journey, marketing and sales have become more intertwined than ever before. Because of that shift, digital aptitude has become vital for modern sales reps. Let’s set some ground rules first: Sales and Marketing need to agree on a common ground when it comes to customer data. This common…

How to Build a Revenue Marketing Engine: 6 Lessons Learned

The traditional view of marketing is flawed. Most organisations view their marketing department as a cost center or a necessity to direct potential customers to the real gem: the product. Luckily for us in the marketing world, companies are starting to realize the value we can bring through revenue marketing. As the Marketing Director at…