Why Customer Service Should Be Part of Your B2B Marketing Strategy

When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver connected experiences — something 69% of them expect. But there’s a third partner you may have…

How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient…

How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups

Does a good proportion of your business come from renewals?  Do you ever worry that you’re letting renewal business slip through the fence?  Do sales managers struggle to gain visibility into the hard work your reps are doing?  If you answered “yes” to all three questions, it’s safe to say that you’re facing the same…

4 Phases to Launching New Products in an All-Digital World

In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it takes is the right tools and strategies and a lot of teamwork. Here are the four phases that were critical to launching Pardot Premium virtually….

The Role of Marketing in an All-Digital World

Amid the pandemic and a year of uncertain changes, many businesses of all sizes have had to quickly adapt and change. As remote work becomes the new norm and consumers spend more time online, our world has changed to an all-digital dependent world. However, driving engagement in an all-digital world doesn’t mean having to fully…

Marketers Can Maintain Strong Relationships With Remote Sales Teams

Now that many of us are working remotely, marketers are challenged with finding new ways to enable their sales teams to continue to generate pipeline, nurture relationships, and close deals. Growth is still possible, however, overcoming the lack of in person connection requires creative collaboration and innovation. Here are some of our tips and tricks…

Why Should Sales Care About Marketing Automation?

“Why should sales care about marketing automation?” As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is a question I’ve been asked time and time again. I usually answer this question with a question: “Do you have large amounts of unqualified…

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