5 Things Marketers Can Do to Enable Sales Teams

According to Salesforce’s most recent State of Marketing report, marketers are the glue that connect disparate teams, like sales and service, together across companies. Nearly half (45%) of marketing leaders say their organization is leading customer experience initiatives across the business. As marketers are increasingly viewed as the hub that influences customer experiences across a…

5 Questions to Consider When Building Your Campaign Strategy

Good news! You can connect your Pardot and Salesforce campaigns to work together. Why, you ask? To build an efficient, cohesive campaign strategy that goes beyond the traditional marketing and sales silos. What’s more, connected campaigns are the way of the future — you will get the most out of your Pardot Lightning App by…

The Quest for Marketing & Sales Alignment Through Shared Customer Insights

Marketing and sales alignment — or really, misalignment — is a persistent problem that plagues organizations of every size. Trying to solve it often feels like trying to kill a weed infestation. Just as you’ve nipped one alignment issue in the bud, another one blossoms to life. If you’re on the lookout for a new…

How to Make Every Month with Sales and Marketing Alignment

Working in a sales organization with a monthly quota and correlating attainment goals often feels like riding a rollercoaster. For many, the only thing that feels consistent is the inconsistency. Sales reps frequently go back and forth between waves of heavy prospecting, followed by frenzied closing activities. At Salesforce, our sales team also operates on…

How to Create Meaningful Conversations with Effective Lead Routing

How many times have you been at a big-box store, looking for help finding a certain product, and getting bounced from one sales associate to another? Here’s a story that is all too common: your home WiFi router stopped working and you have just enough of a lunch break to run to a big-box store…

3 Key Things Marketers Can Do to Empower Sales to Close Deals Faster

Anyone who’s anyone in the martech space these days knows that sales and marketing alignment is not only a hot topic, but a goal that marketers everywhere are striving for. It’s been proven that organizations who are effectively integrating marketing and sales functions see a significant lift in revenue—and whether you’re in sales or marketing,…

3 Ways Sales Teams Can Sell More with Marketing Automation

Despite its name, marketing automation is definitely not just for marketing teams — it’s a key tool for sales teams, as well. After all, the results of marketing automation can impact everything from the timing of the overall sales process to the content of individual sales calls and emails. The results of marketing automation are,…

How Sales Teams Can Sell More with Marketing Automation

When you hear marketing automation, these words probably come to mind: Drip campaigns Triggered emails Personalized messaging Artificial intelligence Dynamic content Those are all common terms associated with marketing automation, but unfortunately, many companies still overlook one key concept: Marketing automation is also for sales teams. We think of it this way: “For sales, marketing…