The Role of Marketing in an All-Digital World

Amid the pandemic and a year of uncertain changes, many businesses of all sizes have had to quickly adapt and change. As remote work becomes the new norm and consumers spend more time online, our world has changed to an all-digital dependent world. However, driving engagement in an all-digital world doesn’t mean having to fully…

Marketers Can Maintain Strong Relationships With Remote Sales Teams

Now that many of us are working remotely, marketers are challenged with finding new ways to enable their sales teams to continue to generate pipeline, nurture relationships, and close deals. Growth is still possible, however, overcoming the lack of in person connection requires creative collaboration and innovation. Here are some of our tips and tricks…

Why Should Sales Care About Marketing Automation?

“Why should sales care about marketing automation?”   As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is a question I’ve been asked time and time again. I usually answer this question with a question: “Do you have large amounts of unqualified…

3 Ways to Win and Grow Customers by Aligning Sales and Marketing

New year, new resolution: 2020 is the year your sales and marketing strategies will finally merge to help your business grow and win more customers. Many B2B companies still struggle to align their sales and marketing departments, some are not ready to embrace technological changes, some have very old processes and others are just too…

5 Strategies for Successful Marketing and Sales Alignment

More often than not, there’s a divide between marketing and sales teams. For many companies, this just seems to be a fact of life. But why can’t marketing and sales get along? Usually, it’s because they aren’t really aligned.  Marketing and sales teams typically use separate processes, tools, and data, and they have different priorities….

Salesforce on Salesforce: Tips on How Marketers Can Make Sales Kickoffs Even Better

Sales kickoff season is just around the corner for us here at Salesforce. Like many companies, the marketing team owns a significant portion of the agenda for our sales kickoff events. They own the product messaging, launch strategies, product enablement and big bets for the coming fiscal year. So naturally, marketing needs a strong presence…

3 Critical Data Points That Will Maximize Sales Rep Efficiency

No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team.  When your sales team is armed with the right data, tools, and support, they’ll be able to make the most…

How to Earn a Career in Sales Operations

I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new sales and marketing tools, and in turn a flood of new data, helps get this done. These tools are also…