Once a salesman, always a salesman, right? Yes, unless your years of sales experience in the retail, finance and tech industries leads you directly to a unique internal opportunity to lead a marketing channel—despite having no prior experience. If you had told me ten years ago that I’d be sitting today as the Head of…

B2B Marketers know that we need to work more closely with our sales teams if we’re going to have a chance at keeping up the kaleidoscopic demands of our buyers. Our prospects and clients make up our target audience, and we get so (rightly) focused on marketing to them that we don’t always realize that…

The power of Salesforce Engage comes from the mutually beneficial relationship cultivated between Marketing and Sales AND from placing effective, relevant marketing collateral in the hands of your sales people. But what if your organization, like many, struggles with this relationship or knowing what type of content your sales people need? Never fear! In this…

At Salesforce, sales development reps, or SDRs, are the “front door” to our business. They operate on the front lines of sales, providing a friendly and knowledgeable first impression and delivering world class customer service. This team of fresh-faced SDRs are particularly important to me as a Demand Generation Specialist because they’re the team that…

Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your technology. For Pardot users, Salesforce Engage hooks your sales team into your marketing automation solution by giving them…

The gap between marketing and sales has remained a pressing problem for many organizations regardless of size or industry. Marketing and sales teams that don’t communicate are less prepared to deal with a the growing power of buyers to dictate the buying cycle. I recently hosted a Pardot Webinar called “Dear B2B Marketers: A Love Letter…

As a content marketer, I had never given a sales pitch verbally — much less standing in front of a group of salespeople, but when called upon during a sales enablement training session, I thought ‘Why not. I sort of know what to do… right?’ As far as challenges go in B2B marketing, this wasn’t…

Marketing and sales alignment. It sounds about as simple as getting the general from each army to just, agree to disagree. Truthfully, aligning your sales and marketing efforts is about bringing two very different working styles together to form one cohesive, circular strategy that covers your whole business. And while that’s probably why there’s a…