The Four P’s of Product Enablement (Part 2)

B2B marketers are always thinking about how to educate and empower their sales teams. In Part 1 of this series, we introduced the concept of the “Four P’s of Product Enablement” and talked about the first two P’s: Positioning and Pitch. Positioning in regards to product enablement simply means turning your external product marketing message…

The Four P’s of Product Enablement (Part 1)

Many (many) years ago, I walked into my first Marketing 101 class. I distinctly remember my professor saying that the entire goal of the course was to ensure we could always remember and recite the “4 P’s of Marketing.” I guess it worked because to this day, I still think about Product, Place, Price, and…

Getting Started with Sales Enablement

B2B Marketers know that we need to work more closely with our sales teams if we’re going to have a chance at keeping up the kaleidoscopic demands of our buyers. Our prospects and clients make up our target audience, and we get so (rightly) focused on marketing to them that we don’t always realize that…

How to Think Like Sales as a Marketer

The power of Salesforce Engage comes from the mutually beneficial relationship cultivated between Marketing and Sales AND from placing effective, relevant marketing collateral in the hands of your sales people. But what if your organization, like many, struggles with this relationship or knowing what type of content your sales people need? Never fear! In this…

Sales and Marketing Alignment: Your Marketing Team and Your SDRs

At Salesforce, sales development reps, or SDRs, are the “front door” to our business. They operate on the front lines of sales, providing a friendly and knowledgeable first impression and delivering world class customer service. This team of fresh-faced SDRs are particularly important to me as a Demand Generation Specialist because they’re the team that…

A Day in the Life of a Sales Team with Salesforce Engage

Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your technology. For Pardot users, Salesforce Engage hooks your sales team into your marketing automation solution by giving them…