Not all Content is Created Equal: How to Setup Custom Scoring Models in Pardot

Pardot offers a great way to score your prospects with its out-of-the-box scoring model. You can add points to a prospect’s score when they open an email, click a link, access content, and much more.  Although the baseline scoring model is a great place to start, it scores all content viewing behavior the same. However,…

#CNX19 Recap: Salesforce for B2B Marketing

Today’s B2B marketers know that marketing technology is rapidly evolving — we are now more connected than ever before. These technological innovations have allowed marketers to create incredibly differentiated customer experiences across new and exciting interactive channels. For example, last year, the Pardot marketing team ran an entire sales enablement campaign powered by virtual reality….

Dive into the Pardot Summer ’19 Release

It’s officially summertime and the livin’ is easy 😎 And for B2B marketers, we’re making it easier than ever to find and nurture leads, close more deals, and maximize ROI with Pardot’s newest product innovations! Check out our latest highlights to learn how we’re bringing together sales and marketing teams — all on the world’s…

Pardot named Best Marketing Automation Platform by ClickZ

Pardot is honored to have been named Best Marketing Automation Platform at the 2019 Marketing Technology Awards. Presented by marketing technology publication ClickZ, the annual Martech Awards honor the best and brightest in marketing technology — and when it comes to marketing automation platforms, we’re proud to say that’s us! At the Martech Awards, the…

Introducing: Qualified for Salesforce Pardot

In B2B marketing, personalized engagement is the name of the game. That’s why the Pardot team is so excited to introduce Qualified for Salesforce Pardot. Now, you can engage high-value leads like never before with conversational marketing — available with advanced B2B marketing automation on the world’s #1 CRM. Qualified is the first and only…

Salesforce Named a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Salesforce team is excited to announce that we have been recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Salesforce takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice…

Introducing the New Pardot Product Announcement Schedule

As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots of exciting future developments coming to Pardot… so many, in fact, that we’ve decided to change the way we announce them….

Introducing “Marketing Trends,” A New Podcast for CMOs

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and it’s getting shorter. Marketing is changing faster than ever, and the best marketers are creating new strategies to win…