Pardot named Best Marketing Automation Platform by ClickZ

Pardot is honored to have been named Best Marketing Automation Platform at the 2019 Marketing Technology Awards. Presented by marketing technology publication ClickZ, the annual Martech Awards honor the best and brightest in marketing technology — and when it comes to marketing automation platforms, we’re proud to say that’s us! At the Martech Awards, the…

Introducing: Qualified for Salesforce Pardot

In B2B marketing, personalized engagement is the name of the game. That’s why the Pardot team is so excited to introduce Qualified for Salesforce Pardot. Now, you can engage high-value leads like never before with conversational marketing — available with advanced B2B marketing automation on the world’s #1 CRM. Qualified is the first and only…

Salesforce Named a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Salesforce team is excited to announce that we have been recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Salesforce takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice…

Introducing the New Pardot Product Announcement Schedule

As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots of exciting future developments coming to Pardot… so many, in fact, that we’ve decided to change the way we announce them….

Introducing “Marketing Trends,” A New Podcast for CMOs

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and it’s getting shorter. Marketing is changing faster than ever, and the best marketers are creating new strategies to win…

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution…

#DF18 Day 4: A Guide for B2B Marketers

The final day of Dreamforce is here, capping off an incredible week — and a fun night of dancing at The Future of B2B Marketing Experience! Yesterday’s Pardot Keynote was full of insights and inspiration from VMware and Lyft Business. Nick King showed us that there’s a solution for even the seemingly impossible marketing challenges — like…

#DF18 Day 3: A Guide for B2B Marketers

Congrats! You’ve made it through two days of the best Dreamforce yet. As day three kicks into high gear, we hope you’re bracing yourself for two huge events: the Pardot Keynote and the Future of B2B Marketing Experience. Pardot Product Keynote Today at 10:30 AM, join us for the Pardot Product Keynote, Salesforce Pardot: B2B…