Trailhead: The fun way to learn Pardot

Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource. You may be wondering how you can use Trailhead to chart your own learning journey through Pardot. Lucky enough,…

Introducing Nucleus Research: Anatomy of a Decision

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…

Pardot Summer ’18 Release: New Feature Round-up

With our Summer ’18 release, we’re ready to help marketers make more informed decisions, strengthen their account-based marketing strategies, and offer more personalized experiences to their customers based on a deeper understanding of their data. We know that today’s buyers are more connected than ever before. In order to engage with buyers at the right…

Parlez Vous Français?

Today, at Salesforce World Tour Paris, we announced that Pardot will be localizing in French, German and Spanish! On Friday, June 8, users across the world will be able to access the Pardot platform in their chosen language. User language settings can be updated in one of two places: For customers that are using Salesforce…

Einstein Account-Based Marketing Just Got Even Smarter

If you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange partners who…

Pardot’s Got a Brand New Look!

You may have noticed Pardot’s hot new look! We’ve given our website a makeover to make it even easier to learn how Pardot can supercharge your marketing. We’ve still got all the old features, including our Guided Tour, our product demos, and our Customer Hub, all wrapped up in a nice new package. We’re so…

Shortcuts to Pardot Success

Sometimes you want to take your time and enjoy the scenery. At other times, you still want the same great experience but don’t have as much time to wander through the trails. It can be the same with the Pardot Success Path. No matter which direction you choose, our goal is the same: to accelerate…