Tools From Pardot For Your Reopening Journey

The following is part two in a series about leveraging Pardot for growth. For some, the past few months have been impossibly challenging. For others, new ways to operate as a business have emerged. It’s time to look to the future. The goal is to come back stronger with technology and processes that are resilient…

3 Reasons Why Small Business Marketing Teams Choose Pardot

“We thought we just needed something easy-to-use and cheap. We didn’t think beyond that at first, but then a year later we realized we needed a more robust marketing automation solution.” Sound familiar?  Time and time again, I hear small businesses  quickly jump onto a marketing automation solution, settling on one that provides a fast…

How to Enhance Marketing Productivity with Snippets and Custom Resubscribe Messages

With the latest Spring ‘20 Release, we’re excited to announce that two of the features you’re familiar with, Snippets and Automated Resubscribe, have gotten enhancements to allow you to take this time in the new year to refresh your content in ways that will help make your life easier in  the weeks, months and New…

How Sequoia Financial Group Achieved 361% ROI in Record Time with Salesforce Pardot

Sequoia Financial Group, LLC is a client-centered financial planning and wealth management company, with services including asset management, retirement planning, and fiduciary consulting. To modernize its CRM and serve more clients at scale, Sequoia turned to Salesforce for a variety of solutions — including Salesforce Pardot, which the company uses for marketing. Salesforce solutions have…

5 Strategies for the Successful Global Deployment of Pardot

What does it take to migrate marketing automation systems and deploy Salesforce Pardot at a global level?  This was the question that Jennie Vinson, Director of Engagement Marketing at Sodexo and I had the pleasure of answering on stage at Dreamforce. Jennie started the presentation with a slide that detailed the challenge her team was…

Pardot January ‘20 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules. These features are…

Gartner Positions Pardot as a Leader in 2019 Magic Quadrant for CRM Lead Management

Whether you’re a small business or an enterprise company — or somewhere in between — there’s simply no “one-size-fits-all” approach to managing leads. But as a B2B marketing automation platform focused on aligning sales and marketing to engage buyers, close more deals, and grow relationships with prospects, Pardot is primed to help companies of all…

How ALI Group is Reimagining Digital Marketing in the Insurance Industry

The dynamics of customer-brand relationships have changed dramatically in recent years. If you’re a marketer in the financial industry, you already know this. Your clients have greater access to information, more options (read “competitors”) to choose from, and more channels where they can engage with brands. While this opens to door to new opportunities for…