How ThoughtSpot Generates More Leads with Pardot and Conversational Marketing

Search and AI-driven analytics company ThoughtSpot has been called a Silicon Valley unicorn, a title given to an elite group of startups valued at over $1B. They serve some of the world’s biggest brands, including Chevron, Petco, and De Beers. Given their large enterprise account-based marketing strategy and big deal sizes, they need to focus…

How Cure Cancer Finds, Stewards and Retains Donors with Salesforce Pardot

Automation has often been the realm of big business but today, it is possible for smaller organisations to harness its power.  Often you see small to medium enterprises and charities being stuck in the past when it comes to technology, with many relying on confusing and complex excel spreadsheets that just “work” to get things…

Drive Brand Consistency with Multiple Tracker Domains in Pardot

This post contains new features that will be released at the end of August 2019. An integral function of marketing automation is the ability to deliver a personalized message at scale. This is difficult to accomplish when elements of your messaging are generic. But with Multiple Tracker Domains, Pardot allows you to apply different tracker…

How Melbourne Tractors Built a Better Customer Experience with Salesforce

Melbourne Tractors Group is a family-owned and managed business with more than 30 years in the earthmoving, construction, and agriculture industries. Over the last several years, the company has seen significant growth and now competes with the Caterpillar’s and John Deere’s of the World. To achieve this level of success, Melbourne Tractors had to find…

How ReviseOnline Uses Pardot to Grow Customer Relationships

ReviseOnline is a new education start-up based in Perth, Australia. They offer comprehensive online studying tools for tests and exams at the senior secondary level (years 11 and 12) in a variety of curricula, including the Victorian Certificate of Education and the Western Australian Certificate of Education. “Revise online” literally means “study online” — which…

How to Report on Marketing Activities with Engagement History

If you’re a Pardot admin, you likely understand the value of marketing automation build on the Salesforce platform. Features like the Pardot Lightning App, Salesforce User Sync, and Connected Campaigns have offered a better user experience and reduced admin time. But in my opinion, the crown jewel of all these new feature is Engagement History….

How to Create Unique Customer Experiences with Pardot Forms

Getting to know your website audience is an amazing luxury. By understanding the demographics of the prospects and customers viewing your website, B2B marketers can create hyper-personalised digital experiences that increase conversion rates and drive new business. But oftentimes, when prospects engage with your website, it’s not their first time interacting with your brand. The…