Announcing the New Pardot Feature Release Schedule

A few years ago, Pardot users were used to dozens of different feature releases launching throughout the year. In 2018, we consolidated our feature release schedule to a cadence of six releases a year. In the time since, our customers and partners have been able to follow our more streamlined release schedule — but we’ve…

Strengthening Relationships with Donors through Pardot

This story originally appeared on Salesforce.org as Strengthening Relationships with Donors through Pardot. To learn more from Shared Hope International, check out How to Make an Impact in Honor of World Day Against Human Trafficking. For the past 20 years, Shared Hope International has been working to prevent, restore, and bring justice to vulnerable adults and children who…

Tips From The NHB2B Pardot User Group

Pardot User Group meetings have always been a great way for marketers from all over the world to get together and share new insights. In a clever nod to the new normal we’ve all found ourselves in, our New Hemisphere B2B (NHB2B) Trailblazer Community User Group has taken to calling their lunchtime meetings “Noon-Normal” in…

Gartner Positions Salesforce (Pardot) as Leader in Lead Management for Third Consecutive Year

Successful relationships with today’s customers require empathy and meaningful connections. 84% percent of customers say the experience a company provides is as important as its products and services. Salesforce Pardot, built on Salesforce Customer 360, is the center of gravity for companies looking to elevate the customer experience and align their Marketing, Sales and Service…

Tools From Pardot For Your Reopening Journey

The following is part two in a series about leveraging Pardot for growth. For some, the past few months have been impossibly challenging. For others, new ways to operate as a business have emerged. It’s time to look to the future. The goal is to come back stronger with technology and processes that are resilient…

3 Reasons Why Small Business Marketing Teams Choose Pardot

“We thought we just needed something easy-to-use and cheap. We didn’t think beyond that at first, but then a year later we realized we needed a more robust marketing automation solution.” Sound familiar?  Time and time again, I hear small businesses  quickly jump onto a marketing automation solution, settling on one that provides a fast…

How to Enhance Marketing Productivity with Snippets and Custom Resubscribe Messages

With the latest Spring ‘20 Release, we’re excited to announce that two of the features you’re familiar with, Snippets and Automated Resubscribe, have gotten enhancements to allow you to take this time in the new year to refresh your content in ways that will help make your life easier in  the weeks, months and New…

How Sequoia Financial Group Achieved 361% ROI in Record Time with Salesforce Pardot

Sequoia Financial Group, LLC is a client-centered financial planning and wealth management company, with services including asset management, retirement planning, and fiduciary consulting. To modernize its CRM and serve more clients at scale, Sequoia turned to Salesforce for a variety of solutions — including Salesforce Pardot, which the company uses for marketing. Salesforce solutions have…