Your Guide to 3 Perfect Days of ParDreamin’

Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking sessions, and surprise guests. If you enjoyed last year’s ParDreamin’ (or found out about it too late to attend), you’ll be glad to know that Sercante is hosting ParDreamin’ again…

Power Up Salesforce Pardot with These AppExchange Apps

This piece was originally published by AppExchange on Medium. Our community knows that AppExchange is all about doing more with Salesforce. Whether you’re looking for a solution with no code, low code, or lots of code, AppExchange is the most trusted enterprise cloud marketplace to accelerate your digital transformation journey. And one of the most…

Take These Two Actions to Prepare for Pardot Spring ‘21 Release

The Pardot Spring ‘21 release is packed with new features we’re excited to share with you. We’re also making major changes to our User and API authentication methods to expand authentication functionality and increase security. Here’s a summary of what you need to know and how to prepare for the changes, which take effect Feb….

How to Take Your Marketing to the Next Level with Pardot’s Latest Advancements

Salesforce’s physical offices may have been closed in 2020, but Pardot’s product team didn’t stop working. If anything, our product innovation accelerated last year! Pardot became easier to use with deeper analytics, more built-in artificial intelligence (AI), and new features to help your scale your marketing. Here are five of Pardot’s most exciting 2020 product…

Protecting Your Email Stats from Bot Activity with Metrics Guard for Email

Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing scanners that would click every link in an email to test its source. This is good news for email security — less risk in your…

Announcing the New Pardot Feature Release Schedule

A few years ago, Pardot users were used to dozens of different feature releases launching throughout the year. In 2018, we consolidated our feature release schedule to a cadence of six releases a year. In the time since, our customers and partners have been able to follow our more streamlined release schedule — but we’ve…

Strengthening Relationships with Donors through Pardot

This story originally appeared on Salesforce.org as Strengthening Relationships with Donors through Pardot. To learn more from Shared Hope International, check out How to Make an Impact in Honor of World Day Against Human Trafficking. For the past 20 years, Shared Hope International has been working to prevent, restore, and bring justice to vulnerable adults and children who…

Tips From The NHB2B Pardot User Group

Pardot User Group meetings have always been a great way for marketers from all over the world to get together and share new insights. In a clever nod to the new normal we’ve all found ourselves in, our New Hemisphere B2B (NHB2B) Trailblazer Community User Group has taken to calling their lunchtime meetings “Noon-Normal” in…

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