Introducing SSL for Vanity Domains

What is SSL? As a B2B marketer, your website is likely one of the top tools in your marketing toolkit. That’s why it’s important to secure it via SSL (represented as HTTPS:// in your browser’s address bar). With SSL enabled, your site is less susceptible to injected content and man-in-the-middle attacks. Plus, major browsers like…

Introducing Scheduled Email Steps & Enhancements to Engagement Studio Testing

We’re excited to announce two new features for Engagement Studio: Scheduled email steps and testing enhancements. Have you ever planned your Engagement Program and found yourself with the need to have emails send on specific dates? Did you count back on a calendar, on your fingers or some combination of the two to have a…

Introducing Pardot Campaign Influence Attribution Models and Engage For Outlook

We’re excited to announce two exciting new releases as we come up to Dreamforce 2017: Pardot Influence Attribution models and Salesforce Engage for Outlook. Pardot’s Influence Attribution Models allow you to leverage out-of-the-box attribution models to track the impact of your marketing campaigns, and easily understand which campaigns are building more pipeline or closing more…

Introducing Engage Team Reports for Sales and Marketing Managers, and Preview Variable Tags

We’re excited to announce the highly-requested Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available in both…

Automation Rules Now Have Repeat Rule Functionality

Pardot Automation Rules now have ‘repeat’ functionality. This new feature allows the User to determine if an Automation Rule should be allowed to match a prospect more than once. Here’s how you can put this new Repeat Rule functionality to use: Trigger Automatic Score Depreciation Let’s say you’ve built an Automation Rule that listens for…

Salesforce Wave Analytics: Summer ’17 Release

We’re excited to announce the Summer ’17 release of Wave for B2B Marketing. For this release, our goal was to provide our users with additional customization and segmentation functionalities, while enhancing the overall usability of the app itself. In addition, we’re happy to announce a fully optimized iOS mobile experience, allowing you to view and explore your data…

Diving into the Wave Part 4: Marketing Manager Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based…

Diving into the Wave Part 3: Engagement Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. Now that we’ve covered the Pipeline dashboard, let’s analyze the marketing assets that contribute to the Visitor to Closed/Won Opportunity lifecycle. The Engagement Dashboard is available to do just that….